A web site does not appear at the top of a Google search by accident. Reaching the top often occurs with the help of search engine optimization (SEO) – a way of improving a website’s ranking in search results by identifying the most searched key words or phrases for that industry. Most often SEO is performed by online marketing firms for companies who want to increase their website’s exposure. Mississauga, ON August 19, 2009 A web site does not appear at the top of a Google search by accident. Reaching the top often occurs with the help of search engine optimization (SEO) – a way of improving a website’s ranking in search results by identifying the most searched key words or phrases for that industry. Most often SEO is performed by online marketing firms for companies who want to increase their website’s exposure. However, clients are not often taught how to measure their SEO success and become frustrated with the experience.
According to Scott Wilson, a search engine optimization expert and CEO of RankHigher.ca, companies who want to increase their search ranking should know how to benchmark and measure their SEO efforts, and be aware of key performance indicators (KPIs). Companies need to be aware of what their keywords are, how many people search those words in a month and where they currently rank on Google, says Wilson. This is the basic information that is required to measure the success of your SEO campaign.
Wilson identifies the following tips in order to easily track the success of a SEO campaign.
* Guess Keywords: Write down all of the keywords you think someone would use to find your business. Ask customers what words they search when looking for a specific product or service. Add all of these keywords to a list.
* Get Keyword Help: Enter all of the keywords from your list into Google’s free keyword select tool <https://adwords.google.com/select/KeywordToolExternal> . The tool will help you create a master spreadsheet of the top searched keywords, which will help decide on their order of importance.
* Benchmark: The only way to measure the success of a SEO campaign is to find out where the website initially ranks for each of your keywords. Measure your website’s ranking on a monthly basis by clicking on advanced search preferences in Google search. Change the settings from show top ten results to show top 100Â’, and write your keyword into the Find web pages that have all these words box. To find out where you rank within the top 100, press CTL F and type in your website domain. This allows you to discover your initial ranking to benchmark your SEO campaign from.
Using these simple tips companies can easily understand how successful their SEO campaign really is. Once businesses learn where they initially stand in Google rankings, it’s quite easy to track results, says Scott Wilson, Googling their business keywords weekly will allow companies to see any progress moving up the rankings added Wilson.
Scott Wilson’s company, RankHigher.ca helps international companies like Apple, Gerber, Pepsi, 3M, Bell Canada and Home Depot to boost their sales and success with his scientifically proven search engine optimization techniques.
Based out of Burlington, Ontario, www.RankHigher.ca is a division of Emotion Picture Studios. The firm of 30 identifies internet opportunities, builds SEO optimized websites, writes and shoots videos and provides a wide range of other new era internet services for clients like Apple, Pepsi, Heart and Stroke Foundation and Siemens.
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