NEW YORK July 20, 2011
PrivCo’s newly released Private Company Financial Report on Facebook, Inc. reveals the following conclusions:
- Repeat U.S. visits have flattened and are in decline
- Facebook, Inc. already feeling negative impact from new competition from Google+
- $1.92 billion
- Facebook making unpublicized attempts to increase revenue and traffic in the face of declining user activity: adding third ad-spot/page, up from two, blasting users new "weekly friends’ birthday reminders"
PrivCo’s report shows that although Facebook has more than 750 million registered users, repeat visits in its core U.S. market has peaked and is falling. PrivCo.com research finds Facebook’s U.S. monthly unique visitors have been effectively flat since December of 2010, remaining at approximately 145 million, the result of declining repeat visits. After setting up profiles and uploading photos, revisits from Facebook’s earliest users have declined; evidencing what PrivCo dubs "Facebook fatigue".
GOOGLE+ VIABLE COMPETITION:
After three weeks, Google+ is already attracting valuable market share. Google’s Facebook rival has crossed the 20 million users mark, growing virally. PrivCo believes that Google launched its social media product just in time for 2012 ad-budget planning season, forcing businesses to set aside portions of 2012 social-media budgets for Google+ at Facebook’s expense. And Google, (uncovered as a Zynga shareholder in this week’s Zynga IPO filing amendment), has plans on Google+ for social gaming—one of Facebook’s largest profit sources.
FACEBOOK PRIVATE STOCK SALES LIKELY FROZEN UNTIL VISIBILITY IMPROVES:
PrivCo concludes that plans for a Facebook IPO may be delayed until 2013, providing that visibility improves.
SOURCE PrivCo Media, LLC