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Financially Squeezed Middle Classes Biggest Voucher Users –

The poll carried out by the money-saving website found that there is an online-savvy, brand-aware class of consumer who want to continue buying certain brands and products whatever their financial situation.

The top ten UK places where people are most prone to online voucher use are:

– Twickenham
– Guildford
– Truro
– Chester
– Canterbury
– Durham
– Dorchester
– Doncaster
– Motherwell
– Chelmsford CEO Gerard Doyle commented: "We’ve seen a real spike in demand for vouchers in places like Twickenham and Guildford. Consumers in these places have been shown to be up to four times more likely to save using voucher codes than the average shopper."

"Of those cities where people are least likely to use vouchers, Liverpool and Leeds came in top – consumers in these cities were shown to be up to three times less liable to utilise online vouchers to save."

In recent times the site has enjoyed great success with voucher codes for ‘middle class’ suppliers like Ocado, White Stuff, M&S and French Connection.

The top ten places where people are less likely to use online vouchers are:

– Liverpool
– Leeds
– Sunderland
– Telford
– Dundee
– Luton
– Glasgow
– Wolverhampton
– Bradford
– Edinburgh

For more information visit


CEO Gerard Doyle gearing towards the daily deals market.

About features the latest money saving offers from a growing range of retailers, all updated in real time. Designed to help consumers save money with both leading high street brands and specialist retailers, offers one of the widest choices of discounts available.

Part of ASAP Ventures Ltd, the company behind the award winning price comparison site, is committed to offering a growing range of the best savings available online.

For more information visit

Media contact –
Denise Wales & Verity Garber
[email protected]
T: 01625 511966

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