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FITBOX Signs on New Investor, Global Fashion Designer Rebecca Minkoff, and Launches High Tech Mobile App- FITBOX Plus

The Startup Revolutionizes How Active Women Curate Their Athleisure Wardrobe While Offering Personalized Health and Wellness Content Through The Easy To Use Mobile Application

New York, NY (PRWEB) December 14, 2016

FITBOX, a monthly activewear subscription box service, is proud to announce their new investor and mentor, Rebecca Minkoff. The partnership with FITBOX and Minkoff came about when founder and app developer, Gregory Lowe, presented his startup on an episode of Project Runway: Fashion Startup to the show’s panel of judges, which included Minkoff. At the conclusion of the show, Minkoff agreed to invest and mentor the startup.


FITBOX’s easy to use mobile application, FITBOX Plus, makes it convenient for users to discover health and wellness content in a one stop shop while browsing for their favorite athletic wear brands. Through its FITLIFE Magazine, the mobile app features articles by leading fitness influencers, workout tips, promotions, healthy food recipes, workout playlists, and a workout buddy community feature that helps users find fitness friends and workout events in their area.


“FITBOX offers a bridge in the unique intersection of membership and athleisure,” says Gregory Lowe, CEO of FITBOX. “Pairing excellent outfit curation and an easy to use mobile app, we look forward to working with Rebecca Minkoff to add structure to an oversaturated market.”


As an investor and mentor, Rebecca Minkoff is assisting FITBOX in further developing its business model, securing key partnerships, as well as expanding its footprint in the subscription box market. Long known to be a disruptor in the intersection of fashion and technology, Minkoff introduced her first high tech shopping concept at her flagship store in New York. The retail stores, also now in Los Angeles, San Francisco and Chicago, feature a digitally connected consumer experience that seamlessly merges the online shopping experience with traditional brick and mortar. Shoppers are greeted by interactive mirrors and smart fittings rooms, while employees use iPads to handle shoppers’ requests in real time and check out from anywhere in the store.


“I was excited to partner with FITBOX because I saw a need in the market for replenishable, affordable athletic wear that one could have at their door monthly with brands they recognize and rely on,” says Rebecca Minkoff. “I also love the mobile app and how it connects to everything you need to make your workouts successful with music, classes, and work out buddies.”


With athleisure wear growing into a $97 billion/year market, FITBOX is geared towards those who live an active and busy lifestyle and more often times than not, transition their athletic wear from the gym to work and everything else in between. Arriving at their doorstop on a monthly basis, and at a discount, FITBOX subscriptions start at $59.99 – $129.99 for a savings of up to 50% from leading active wear brands such as Varley, Onzie, Vimmia, Kiava and more. Every month, a FITBOX delivery will include 2-3 items, a top, bottom and accessory.


For more information, visit



FITBOX is a monthly active wear subscription box service for men and women. Every month we curate workout looks for users based on our current seasonal looks. FITBOX was created for you. Our collections of athletic wear is specifically curated form the top brands to fit your body, your needs and your lifestyle. At FITBOX we know that life can be hectic and unpredictable. This is why we created a convenient one-stop shop allowing you to dress to impress no matter what life throws your way. Each season FITBOX offers members full outfits in the latest colors and styles from top brands at discounted prices. Our silhouettes are carefully curated to fit your body shape and there is something for everyone. FITBOX is not just a place to shop; it’s a lifestyle destination. Life is a workout. Dress for it.


With a vision of building a lifestyle brand for women like herself — whimsical, clever and passionate — Rebecca Minkoff has found a unique niche among fashion-forward, modern women around the world. Today, the Rebecca Minkoff brand spans ready-to-wear, bags, footwear, jewelry, eyewear and tech accessories. Her unique vision for the brand is singularly focused on her ideal millennial girl, who experiences all of life’s exciting moments, with her confident, go-anywhere, do-anything attitude.


Media Contact:

Christina Rice

LuxeLife Media, Inc.



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