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Fitness Trendsetter Announces Name Change to Pivotal 5

CHICAGO Feb. 2, 2011

http://photos.prnewswire.com/prnh/20110202/LA40855LOGO

Adam Schumacher Dave Rossi Nicole Schumacher

To celebrate the turning point the company experienced in its 5th year of operation, wherein Pivotal 5 experienced a monumental leap in familiarity, product offering, and customer loyalty, the company thought it fitting to include the number 5 in the new name.

Pivotal 5 will continue to serve Fitness Manufacturing Partners’ customers and retain the same office, distribution center location, and contact information; only the corporate name will change to Pivotal 5. The company will also remain a privately owned and operated entity under the same management team.

Pivotal 5 specializes in new product development, product design management, product supply and retail distribution. It is the leader in retail brands, having developed two of its own brands including Natural Fitness and Rejuvenation that fulfill an unmet need in the marketplace. Natural Fitness offers high quality, colorful, eco friendly fitness and yoga products, while Rejuvenation targets rehabilitation and an older, underserved demographic of active, fitness conscious adults. Additionally, Pivotal 5 has worked exclusively with infomercial companies including KettleWorx and Tower 200 to bring cutting edge brands from the As Seen on TV world to retail shelves.

PIVOTAL 5

Chicago, IL USA Europe

SOURCE Pivotal 5

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