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Focus Electric Test Rides at Auto Show Provide Ford Engineers with Valuable Data

DEARBORN, Mich. Feb. 3, 2011

  • Detroit

  • More than 10,000 NAIAS visitors rode in the Focus Electric on an elevated track at the Ford stand that was 20 feet high, stretched 208 feet in length and was 71 feet in diameter

  • The all-new Focus Electric – the company’s first-ever all-electric passenger car – is a zero-emissions, gasoline-free version of Ford’s popular global Focus model

The "Living Electric" display at the 2011 North American International Auto Show (NAIAS) wasn’t just an opportunity for visitors to ride in an electric vehicle – it also was a time for Ford engineers to learn more about the all-new Focus Electric.

Shawn Lightner

An onboard data acquisition system was connected to the car computer, where critical information of what was happening while the vehicle was running or charging could be transmitted. Ford engineers were then able to go online and pull up data via a website to monitor information about the vehicle, while customers were riding in it.

"The Ford engineering team was able to capture and gain insight on how the batteries were performing from charging to depletion, the range the Focus Electric was getting per charge, as well as data on how the car was doing overall," explained Lightner.

At the Living Electric display on the Ford stand, more than 10,000 NAIAS visitors took a ride in a Focus Electric on an elevated track 20 feet high, 208 feet in length and 71 feet in diameter. Hands-on technology displays, digital tutorials and conversations with experts also helped people learn how different types of electrified vehicles will fit various lifestyles.

Charged up

The all-new Focus Electric – Ford’s first-ever all-electric passenger car – is a zero-emissions, gasoline-free version of the company’s popular global Focus model. Focus Electric is designed to offer enough range to cover the majority of daily driving habits of Americans. A full recharge is expected to take three to four hours at home with the 240-volt charge station.

Focus Electric introduces new features and technologies – including a unique version of the MyFord Touch™ driver connect system especially for electric vehicles, a new value charging feature powered by Microsoft and a smartphone app called MyFord Mobile that helps plug-in owners control their vehicles remotely.

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About Ford Motor Company

Ford Motor Company Dearborn, Mich. Lincoln www.ford.com .

SOURCE Ford Motor Company

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