RIVER GROVE, Ill. Feb. 28, 2011 Follett Higher Education Group
With the new Follett-owned and-developed program, customers will see highly competitive commission rates to ensure that bookstore operators receive the maximum benefit for offering textbook rental, all while enhancing the independent bookstore brand.
In response to the unique needs of the independent bookstore market, Follett’s new affiliate rental program empowers college stores by providing them with the tools to implement branded marketing campaigns and fully customize their online storefronts, including store maps, hours and more consumer information.
In addition, Follett’s new affiliate rental program was designed with independent college stores in mind, and is offered only to campus bookstores. This channel exclusivity helps protect independent college stores and supports their ability to gain and maintain market share.
Follett’s affiliate rental program option also allows students to search rentable textbooks by title and course through a customized online storefront. The platform includes a proprietary pricing algorithm that ensures customers will be offered highly competitive rental pricing on the widest assortment of titles.
"When you combine Follett’s eCommerce expertise with our innovative textbook rental program and unmatched inventory of hundreds of thousands of books – the result is a new affiliate rental program that offers lower prices, higher commissions, and supports the continued success of independent college stores," said Christopher.
Jerry Lynch [email protected]
About Follett Higher Education Group
Follett Higher Education Group Oak Brook, Illinois North America
Follett Corporation $2.7 billion River Grove, Illinois
SOURCE Follett Higher Education Group