COLOGNE, Germany Feb. 10, 2011
- Alan Mulally March 1
- Advanced SYNC™ connectivity platform offers voice control, hands-free operation and extensive connectivity options in Ford vehicles
- Ford’s presence at CeBIT highlights its role at the forefront of driver communication solutions and its increasing reputation as a technology innovator
Alan Mulally March 1 Hannover, Germany
Ford’s increasing role as a developer and manufacturer of industry-leading in-car communications technology and interactive solutions has placed it at the forefront of this rapidly developing segment of the automotive world, and has been reflected in the company’s growing presence at technology events worldwide.
"I am honored that I will be sharing our Ford story at CeBIT," Mulally said. "We committed to our customers that we will deliver best-in-class quality, fuel economy, safety, value and really smart technologies such as SYNC™ with MyFord Touch in every vehicle from Ford, including the all-new Ford Focus."
Introducing SYNC in European tech showcase
SYNC™ with MyFord Touch is a voice-activated in-car connectivity platform that allows the driver to control the vehicle’s major functions through spoken commands.
Also boasting the ability to synchronise with media and telecommunications devices – offering hands-free voice control of external business and personal communication or entertainment tools – SYNC™ with MyFord Touch is set to revolutionise the way that car drivers communicate both with the car and with the outside world whilst in the car.
Ford SYNC™ was developed with the help of Microsoft to offer drivers the ultimate solution to the challenge of staying connected, safely, while on the move.
Visitors to the CeBIT technology show will have the opportunity to try out the advanced new Ford technologies for themselves at Ford’s show stand.
CeBIT offers new audience for Ford
CeBIT has become a focal point for the latest technological advances across a huge range of industries and applications since coming to the fore in its present form in 1986. The annual event is now the world’s largest digital, IT and telecommunications fair and plays host to more than 6,000 exhibitors.
Ford has returned to the CES event in both 2010 and 2011, with Mulally delivering keynote addresses each year. In doing so, Ford has recognised the importance and value of bringing its increasingly sophisticated in-car connectivity and communication technology directly to a technology-focused audience alongside the traditional automotive audience.
About Ford Motor Company
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SOURCE Ford Motor Company