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FordDirect Debuts New Online Video Services for Dealers at the National Automobile Dealers Association (NADA) Convention

DEARBORN, Mich. Feb. 4, 2011 Lincoln Lincoln

Lincoln

DCPAIS also creates a YouTube channel for the dealership and automatically posts their new and used videos.  The videos and YouTube channel will link back to the dealership’s DealerConnection website to drive additional leads and sales.  Videos can be dealer-branded with a dealership logo, custom background and a dealership commercial at the end.

Valerie Fuller Lincoln

J.D. Power & Associates reported 77 percent of new car buyers and 67 percent of used car buyers went online during the vehicle shopping process.(1) And the FordDirect video pilot showed that online car shoppers are looking for video. During the pilot, inventory listings with video generated 10 percent more leads than listings without video.  

To help drive more customer leads to dealers, DCPAIS videos are tagged with keywords that support search engine optimization to help drive even more website traffic for dealers.  The vehicle video presentations and syndication is powered by SiSTeR Technologies.

Israel Alpert

Lincoln

www.forddirect.com/dealercenter

http://www.jdpowercontent.com/OARBlog/even-used-vehicle-buyers-are-going-online/

About FordDirect

Dearborn

About SiSTeR Technologies Inc.

www.sister.tv Dallas, Texas

Recently, SiSTeR was awarded a U.S. patent that covers the automated production of video files from still images, text and pre-recorded audio eliminating the need for a laborious manual process.  SiSTeR technologies began development of this patented technology several years ago. They are currently a premier provider of automatically produced media combining video and audio.  

SOURCE FordDirect

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