ANN ARBOR, Mich. April 23, 2012 ForeSee Larry Freed San Diego
ForeSee research shows that a highly satisfied mobile shopper reports being 34% more committed to the brand, 30% more likely to purchase offline, 35% more likely to recommend, and 32% more satisfied with the retailer overall. This research quantifies the critical impact that mobile experiences have on the bottom line of any company, but especially for retailers where mobile can be a revenue stream as well as a critical customer touch point within the customer buying lifecycle.
Larry Freed San Diego
ForeSee is measuring the mobile experience for a host of organizations across the public and private sector including ABC, ESPN, The Federal Emergency Management Agency (FEMA), RIM/Blackberry, and StubHub, among many others.