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Fox Broadcasting Company, Syco Television and FremantleMedia Announce Sony as Official Consumer Electronics Sponsor of “THE X FACTOR”

SAN DIEGO July 26, 2011 Simon Cowell Wednesday, Sept. 21 8:00-10:00 PM ET Thursday, Sept. 22 8:00-10:00 PM ET

The latest Sony consumer electronics products will be featured in episodes throughout the season, and a key in-show integration will highlight the Sony products used on the set. The in-show Sony integration, product placements and advertisements will be extended with an integrated multi-platform, off-air marketing partnership that will include online digital and social media elements.

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"We are thrilled to partner with Sony Electronics as excitement for THE X FACTOR continues to build," said Amy Lorbati, SVP Branded Entertainment and Partnerships, FremantleMedia Enterprises. "Aligning ourselves with a great partner like Sony enables us to engage fans through innovative programs both on and offline and connect them with their favorite brands."

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About Sony Electronics Inc.

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About Sony Music Entertainment

Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including American Recordings, Arista Nashville, Arista Records, Battery Records, Beach Street Records, BNA Records, Columbia Nashville, Columbia Records, Day 1, Epic Records, Essential Records, Flicker Records, J Records, Jive Records, LaFace Records, Legacy Recordings, MASTERWORKS, Polo Grounds, RCA Records, RCA Nashville, RCA Red Seal, RCA Victor, Reunion Records, Roc Nation, Sony Classical, Sony Music Latin, Star Time International, Verity Gospel Music Group, and Volcano Entertainment. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

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About FremantleMedia Enterprises and FremantleMedia


SOURCE Sony Electronics Inc.

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