At the three events, Fractal Analytics presented on 1) how to get started with Big Data; 2) how to measure the effectiveness of social media; and 3) the 2020 vision of how businesses will move toward analytics.
On June 12-16, 2012, Fractal Analytics was invited by its technology partner, Information Builders, to present at their Users Conference Summit 2012 held just outside Orlando, Florida. Deepak Ramanathan, Vice President, Global Consulting for Financial Services and Insurance at Fractal Analytics, presented “Squeezing more insights from big data”. Deepak shared his experience working with companies to get started with Big Data by diagnosing business needs and prioritizing these with an integrated analytics approach to ensure business goals are achieved. Click here for a copy of the presentation.
On April 24-26, Fractal Analytics was invited to present at the Social Media & Web Analytics Innovation Forum by IE Group in San Francisco. Rebecca Schlachter, Director of Advanced Analytics at Fractal Analytics, presented “Measuring, Evaluating and Predicting the Social Consumer” where she shared her perspective on how social media analytics goes beyond measuring sentiment to measure the business impact across selected Key Performance Indicators for all social media and website activities. The solution’s dynamic visualization dashboard shows relationships between each activity and business metric such as ecommerce sales. Download a copy of presentation here.
On April 18-19, 2012, Fractal Analytics and one of their key clients co-presented “The world of payment and business intelligence – A peek into the future”, at two Big Data Analytics conferences hosted by The IE Group in London – Predictive Analytics Innovation and Big Data Innovation.
Sankar Narayanan –Vice President, Client Servicing at Fractal Analytics highlighted four trends shaping Business Intelligence as we approach 2020: 1) a shift from static reporting to predictive and accessible analytics enabling better real-time decisions, 2) need to link analytics investment to business direction and bottom-line results, 3) a T3 (Talent, Tangible, Trust) business maturity scorecard to measure internal collaboration and ensure the power of data is realized, and 4) the convergence of technology to support anytime, anywhere connections between consumers and businesses. To learn more about insights shared during the conference, download a copy of the presentations here.
Prior presentations are available for download here , which will also carry future event presentations. For example, Hari Hariharan, Vice President of Advanced Analytical Solutions at Fractal Analytics will present a new approach to personalize target marketing at the IIR Shopper’s Insights in Actions event in Chicago during July 18-20. Click here to learn more about this event.
About Fractal Analytics:
We believe analytics is critical to deeply connect with consumers, earn customer loyalty, make better decisions to reduce waste, and ultimately improve lives. Fortune 500 companies partner with Fractal to build breakthrough analytic solutions, set up analytical centers of excellence, and create a culture of data driven decisioning.
We solve problems, operationalize solutions to drive results, and ultimately drive change in organizations towards fact-based decisioning. We help businesses: (a) Understand, predict and influence consumer behavior; (b) Improve marketing, pricing, supply chain, risk and claims management; (c) Harmonize data, visualize information, build dashboards and forecast business performance.
For more information, visit www.fractalanalytics.com