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Franchise Consultants Identify ‘What’s Hot’ in Franchising

HOMEWOOD, Ill. Feb. 23, 2011 Chicago

  1. Innovative and healthier foods
  2. "Green" products and services
  3. Health and wellness businesses
  4. Low cost and other market-appropriate concepts

Franchising has seen a recent influx of trendy foodservice concepts. Some of the most notable of those include gourmet hamburger restaurants, as well as the return of frozen yogurt shops, many offering a new self-service spin on a concept that was first made popular back in the 1980s.

Mark Siebert

Healthier foodservice concepts are also making impressive headway in franchising, such as healthy pizza recipes featuring fresh and organic ingredients, as well as newer ethnic food franchise entries including Middle Eastern and Indian cuisine.  

Of course, innovation and appeal isn’t limited to restaurants and foodservice.  An influx of environmentally-aware franchisors and franchise buyers is carving out a new niche in franchising.  iFranchise Group franchise consultants and analysts believe some new leaders will soon start emerging, especially those that focus on solar technology and other energy savings-oriented businesses.

Adds Mr. Siebert, "With more and more people aware of and concerned about minimizing the negative impacts businesses have on the environment, it’s not surprising we’re seeing new franchise systems come along that focus on earth-friendly products and services, and that help consumers and businesses alike find ways to reduce their carbon footprint."

Dave Hood

Finally, according to iFranchise Group staff, the economic conditions that will remain, as the effects of the Great Recession slowly begin to abate, will also create new opportunities in franchising. Notes Mr. Siebert, "Any franchise systems that take advantage of the new market realities, whether they are services designed to assist with the lingering challenges in the housing market, or simply lower-cost or home-based franchises, will be well-positioned this year, and likely in years to come."

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Mark Siebert

SOURCE iFranchise Group

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