SINGAPORE May 21, 2012 Asia Pacific Philippines Malaysia
http://www.enterprise.frost.com Enterprise Social Media and Web 2.0 Market 2010 $28.6 million $126 million
Businesses are often reluctant to implement enterprise social media and Web 2.0 applications due to the lack of successful deployment cases. Most social media platforms have long ROI periods, which deter enterprises that are only seeking short-term benefits. Companies should adopt easily measurable key performance indicators (KPIs) to gauge the utility of enterprise social media and Web 2.0 applications in their day-to-day operations.
Service providers will also be pleased by the growing need of mobile workers to readily access information through an online knowledge portal. Technology vendors have been bundling collaboration solutions with their other core communication offerings to provide an integrated experience to consumers. This trend has gained pace with vendors trying to break into the collaboration space by tapping their existing customer base.
"With many enterprises having a geographically dispersed employee base, there is a need for knowledge/content management solutions to be accessible via the internet," notes Yu. "This will bolster the adoption of enterprise social media and Web 2.0 application among enterprises across geographies."
Jessie Loh [email protected]
Enterprise Social Media and Web 2.0 Market 2010 Enterprise Communications
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SOURCE Frost & Sullivan