BEIJING May 24, 2012
http://www.testandmeasurement.frost.com China China $415.9 million $713.5 million
The main factors driving the demand for general purpose test equipment are the continuous development of wireless communication standards, the move to higher frequencies, and the increasing need for bandwidth. High-end customers are more concerned with higher bandwidth, accuracy, and operating systems than price; therefore, product introductions are one of the key strategies adopted by vendors to sustain expansion in this competitive and steady growth market.
However, since most segments in the general purpose test equipment market are mature, manufacturers are challenged to develop innovative products, causing competition to be more price-based. Furthermore, the application of integrated equipment is likely to have an adverse impact on the market demand for stand-alone equipment.
"Customers, particularly in the mid- to low-end test equipment market, are highly price-sensitive and transfer this price pressure to the equipment manufacturers", notes Wei. "As a result, leading companies offer significant discounts to build their market share."
Zhenhua Chen [email protected]
China Test & Measurement Russia
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SOURCE Frost & Sullivan