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Gallup, Loyalty360 to Share Research on Creating Emotional Bonds through Customer Experience to Drive Profits

Fascinating Sessions on Customer Experience Research and Panel Discussion with Loyalty360 CX Award Winners

Cincinnati, OH (PRWEB) October 27, 2014

For marketers, great customer loyalty begins with outstanding customer experience. For brands, the combination is a marriage that yields sustained financial success.

At the 2014 Engagement & Experience Expo, Gallup and Loyalty360 will present a joint session comparing research from disparate studies on customer experience as it relates to the customer journey.

The session, titled “The Customer Experience: Creating Emotional Connections that Drive Financial Results – A Joint Perspective by Gallup and Loyalty360,” will highlight similarities and differences in findings on successful approaches to customer experiences and strategies. Today’s evolving marketing landscape has required companies to challenge long-maintained customer experience techniques, and look to emerging technologies to serve customers who increasingly demand more personalized experiences beyond the transaction.

The most important way to develop these sorts of personalized experiences is through emotional connections. In this session, Gallup and Loyalty360 will reflect on how companies can implement emotional CX strategies that drive financial results. During the session, Loyalty360 will unveil the CX Landscape: The State of the Industry Report, a study of more than 300 brands that targets budgeting, metrics, performance benchmarks, challenges, and innovations in the CX realm.

On the heels of unveiling this comprehensive report, Loyalty360 will also host the first annual Loyalty360 CX Awards ceremony at Engagement & Experience Expo, and a panel session with the top winning brands from the event, including Andrew Ashman, Lincoln Client Experience Manager at Ford Motor Company. The session, titled, “Innovate to Elevate, A Discussion with the Loyalty360 CX Award Winners,” will explore the ways that these leading companies have excelled in creating amazing customer experience strategies.

“Our inaugural Loyalty360 CX Awards are in conjunction with our CX Landscape study, where we’ve analyzed customer experience of over 250 brands,” remarked Mark Johnson, CEO & CMO of Loyalty360. “The study gives us a deeper understanding of challenges and opportunities facing brands today in the CX journey, and it makes celebrating the successes and best practices of Ford, Orbitz, Hilton and Dell more powerful. There is great insight to be gleaned from those brands, in how they have defined CX and how they are approaching and measuring their CX process. Customer experience is a rapidly evolving topic. Understanding the definition and scope and having the ability to execute is critical to the success of brands in this rapidly evolving ecosphere. We look forward to sharing the winners’ stories”.

“The Customer Experience: Creating Emotional Connections that Drive Financial Results – A Joint Perspective by Gallup and Loyalty360,” and “Innovate to Elevate, A Discussion with the Loyalty360 CX Award Winners,” will be presented Tuesday, Nov. 11, 2014.

About Engagement & Experience Expo

Engagement & Experience Expo is a forum to openly discuss customer, brand and channel challenges and solutions. Discover how to optimize the customer experience at all touch-points and increase the impact of engagement throughout the customer lifecycle. Through a robust slate of best-in-class speakers and interactive discussions, attendees will learn about the latest theories, best practices, relevant case studies, emerging trends and strategies that drive measurable behavioral change and quantifiable results. The 4th annual Engagement & Experience Expo will be held Nov. 10-12, 2014, at the Renaissance Dallas Hotel in Dallas, Texas.

About Loyalty360

Loyalty360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing customer loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

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