MEXICO CITY March 1, 2011 Latin America Mexico
Some of Gamexpress’ key partners, such as Take-Two Interactive, Konami Digital Entertainment and Ubisoft, have displayed values such as foresight, flexibility and market adaptation, and have achieved tremendous growth levels of more than 100% in 2010 vs. 2009, YOY using the GX revenue stream.
In addition to distribution, GX recently engaged in a successful 3PL-like business distribution model with the leading installed-base 1st party companies, attaining an impressive three-digit growth in Gamexpress served outlets.
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Slang invested in an extraordinary marketing campaign, including their first venture into E3 as an exhibitor, making a notorious and relevant splash with the launch, and building a strong relationship with Televisa for Hispanic targeted video game development.
Overall, Gamexpress’ 2011 vision is to fulfill all business opportunities that remain out there. GX’s key objectives include growing its distribution to a full market spectrum outreach and catering budget priced titles to all of customers, sustaining a strong commitment to exploring 3PL-like business model where need be and expanding distribution to other territories in the region. GX estimates a 25% projected growth in revenues for 2011.
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