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GAP Adventures Launches New Website and Brand Leading Adventure Travel Company Gets Fresh New Look

Gap Adventures, the world leader in small group adventure travel, launches today its newly redesigned and rebranded website. At the cusp of its 20th anniversary, the Toronto based company embarks on a new chapter in its history, breaking new ground in an industry it pioneered. TORONTO, ON, July 16, 2009 /24-7PressRelease/ — Gap Adventures, the world leader in small group adventure travel, launches today its newly redesigned and rebranded website. At the cusp of its 20th anniversary, the Toronto based company embarks on a new chapter in its history, breaking new ground in an industry it pioneered.

"We are excited to be launching our new website and new brand. Our new look is amazing. The rebrand is our launching pad into a new era of innovation, with many new projects and partners, we couldn’t be more thrilled for what the future holds in store." Says Bruce Poon Tip, CEO, Gap Adventures.

The feature packed new website presents the new Gap Adventures logo – a modern and energetic new take on the iconic G brand. The new brand look-and-feel comes not only as a celebration of the company’s nearly 20 years in business, but also as a stepping stone to achieving an aesthetic that has an even greater global reach.

The new and improved features of the website include a navigation bar that ensures travellers can quickly find exactly what they are looking for; an improved Search tool allows for easy trip planning; and the online booking process that will have travellers ready for adventure in minutes. The new Destinations page gives a full view of the company’s tour destinations; travellers can sign up for Personal Accounts and create a customized travel profile; a handy Before You Go section makes sure passengers are well prepped before they embark on their next adventure.

With so much to explore on the new Gap Adventures website, visitors are invited to sign up for several cool features that will make the adventure into the new brand even more fun. Sign up for Bridging the Gap, the company eNewsletter, which comes jam-packed with news, travel stories, promotions and contests. Follow Bruce Poon Tip, Gap Adventures’ CEO, on Twitter (twitter.com/brucepoontip), join the Facebook page (facebook.com/gapadventures), and be sure to connect with many other travellers on the forum, The Watering Hole, where you’ll find countless Gap Adventures alumni, as well as other like minded travellers ready to share travel stories.

Founded in 1990, Gap Adventures is the world leader in small group adventure travel. With more than 1000 itineraries on all seven continents, Gap Adventures sends over 90,000 passengers around the world each year. Headquartered in Toronto, Canada, the company has over 20 offices and 700 employees around the globe. Gap Adventures’ tours focus on cultural interaction, wildlife encounters and responsible travel. For more information please visit gapadventures.com and twitter.com/gapadventures.

Source: GAP Adventures
Website: http://www.gapadventures.com


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