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Gauging the Zeitgeist: A New Survey Platform Uses Interactive Videos to Track Real-Time Perceptions Online

  •     Political Messaging: Assess the impact of key messages, policy initiatives, and overall delivery of speeches, debates and presentations to aid in developing strategic plans and language that will connect.
  •     Political and Consumer Ad Research: Testing content and messaging iterations online is faster, more cost effective, and allows for larger sample sizes than live focus groups.
  •     TV Pilot and Movie Trailer Testing: Enables studios, producers, and marketers to gauge how viewers connect with each character, theme, and scene in trailers and TV pilots so critical refinements can be made prior to airing.
  •     Product Packaging, Design, and Pricing Evaluation: Test reactions to different colors, shapes and styles attached to products and their packaging as well as find the optimum price point to maximize revenue and profit.
  •     Brand Messaging: Analyze reactions to corporate speeches, branding concepts, sales presentations, and messaging at an internal and external level.

“A respondent’s recall will only give a researcher part of the story,” added Paull. “With Perception Analyzer Online, researchers have access to data collected in real-time, so everything that is perceived is also recorded. Nothing slips through the cracks.”

Pricing and Availability
Now available. If you are interested in more information, please contact: David Paull – david(at)dialsmith(dot)com

About Perception Analyzer Online
The Perception Analyzer dial technology has been serving the market, media, and political research industries around the globe for more than 25 years. Originally developed for focus group settings, the continuous feedback offered by the offline dial has been reimagined to allow for online second-by-second feedback to video material. Now, standard online survey questions can be combined with the power of moment-to-moment video evaluation and interactive question types to give researchers deeper insights, and respondents a more engaging survey experience. Those benefits lead to increased survey completion rates, data collection at a granular level, and more informed decision-making.

About Dialsmith®
Dialsmith® is the exclusive worldwide developer and marketer of the Perception Analyzer® and Perception Analyzer® Online, interactive technologies that helps researchers and presenters understand their customers and audiences more clearly. The Perception Analyzer tools are used around the world to test marketing strategies, advertising campaigns, television programming, political candidates, public policy issues, and much more. Trial Consultants use the tools to evaluate witness testimony and attorney presentations. Event producers and presenters incorporate the Perception Analyzer into their programs to engage audiences, evaluate ROI, and make learning more interesting and fun. Television networks, such as CNN, MSNBC, Fox News, and CNBC, use the Perception Analyzer dials to display real-time focus group and commentator feedback on air during broadcasts of political speeches, debates, and news conferences. Sports properties, such as Street League Skateboarding™, use the Perception Analyzer’s sister brand, ISX – Instant Scoring eXperience™, to conduct instant judging and scoring for live and televised sporting and reality events.


For more information, press only:
Liaison Inc.
Joscelyn Zell, (503) 796-9822, joscelyn(at)liaisonpr(dot)com

Reader contact:
1815 NW 169th Place
Suite 2100
Beaverton, OR 97006
(503) 225-8418

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