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Gerber Technology Launches MarketNet’s incommand Lead Management Solution

SPRING LAKE, Mich. Feb. 16, 2011

The incommand system is based on core lead management modules that are particularly well-suited for companies with complex sales channels and lead distribution requirements.  Gerber’s sales channel is comprised of an international direct sales force and many independent distributors and agents.  The system for Gerber features:

  • Fast, automated lead distribution to the most qualified sales representative based on geography, vertical, industry and source
  • A 360 degree view of sales and marketing activities for prospects, leads and customers (a comprehensive marketing database)
  • An online territory management module to create, edit and delete territories
  • Lead scoring to help sales representatives prioritize their follow-up activities
  • Online customer satisfaction surveys which collect lead feedback and sales data, closing the loop on the lead management process

The next phase of development includes real time integration with both SAP CRM and to allow direct sales representatives to view and act upon leads in their native CRM applications.  The CRM-lite functionality inside of incommand that allows users to set appointments and other activities against leads will be used by the independent agents and distributors that do not have access to the corporate CRM systems.  

Bill Brewster

J.T. McDonald

ABOUT GERBER TECHNOLOGY Composites and Automation Solutions Global Software Solutions Sewn Products Solutions Gerber Innovations, North America

Tolland, Connecticut North America Europe Asia


With a philosophy of "No Lead Left Behind®," MarketNet creates lead management software for people who:

  • Want to capture, respond to, distribute and track leads from all sources
  • Need immediate lead notification sent to the best-suited sales person based on their channel sales strategy
  • Require automatic follow-up and lead nurturing to increase sales closure rates
  • Want to know what the sales person actually did with the lead
  • Must be able to justify their marketing campaigns by measuring ROI

U.S.A. Grand Rapids, Mich.

MarketNet Services, LLC Contact:

Jennifer Jurgens


[email protected]

Copyright © 2011 MarketNet Services, LLC. All rights reserved.

SOURCE MarketNet Services, LLC

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