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Global Broadcasting Industry Industry

NEW YORK May 22, 2012

Global Broadcasting Industry Industry

http://www.reportlinker.com/p0788330/Global-Broadcasting-Industry-Industry.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Media

Canada France Germany Italy Spain Japan China India Mexico Middle East Africa

1. INDUSTRY OVERVIEW 1

TV Broadcasting – The Major Segment 1

Dynamics of the Global TV Broadcasting Industry 1

Technological Advancements – Key Growth Propellers 2

Transformation now Imminent for Broadcasters 2

Conventional TV Facing Competition from Cable and Satellite TV 3

Broadcasters Reduce Spending on Technology during Recent Downturn 3

Free-to-Air TV Beginning to Lose Stand 3

Is Radio Broadcasting Going Obsolete? 4

Global Broadcasting Industry – An Outlook 4

Key Statistics: 5

Table 1: Global Market for Broadcasting and Cable TV by

Canada Europe

Markets Independently Analyzed with Annual Revenue Figures in

US$ Billion for Years 2010 through 2015 5

Table 2: Global Five Year Perspective for Broadcasting and

Cable TV by Geographic Region – Percentage Breakdown of

Canada Europe

Markets for Years 2011 & 2015 6

Video-over-Internet – An Overview 7

iPTV – The New Buzz Word 7

Table 3: Global iPTV Market (2011): Percentage Share

Breakdown of Number of Subscribers by Leading iPTV Operators 8

2. BROADCASTING GOING DIGITAL 9

Table 4: Global Internet-Protocol Television (IPTV) Market

(2006-2011): Breakdown by Number of Subscribers in Millions 9

Top Internet-Protocol Television (IPTV) Markets Worldwide (

2011): Countries Ranked by Number of Subscribers in Millions 9

Table 5: Global Broadband Market (2011 Q3): Percentage

Breakdown for Number of Broadband Lines in Million by Major

Regions 10

Growth of Public Service Broadcasting – Need of the Hour 10

3. SOURCES OF REVENUE 11

Advertising 11

Changing Video Viewership Structure Leads to Fragmentation of

Audience 11

Table 6: Annual Compounded Growth Rates for Advertising in

Various Media Over the Period (2011-2015) 11

Pay-TV Channels 12

Table 7: Global Market for Pay TV by Geographic Region – US,

Canada Europe Asia-Pacific Latin America

and Rest of World Markets Independently Analyzed with Annual

Revenue Figures in US$ Billion for Years 2010 through 2015 12

Table 8: Global 5-Year Perspective for Pay TV by Geographic

Region – Percentage Breakdown of Dollar Revenues for US,

Canada Europe Asia-Pacific Latin America

and Rest of World Markets for Years 2010 and 2015 13

Public Funding 13

4. SERVICE OVERVIEW 14

Broadcasting Methods 14

Broadcasting Technologies 14

DTV Broadcasting Standards 14

ATSC System 14

DVB Standard 15

Transmission Techniques 15

Digital Transmission Vs. Analog Transmission 16

HD Broadcasting Standards in Select Countries 16

5. MAJOR ISSUES AND TRENDS 17

Increased Levels of Piracy 17

Convergence Vs. Divergence 17

Open Standards – Increasing Interoperability 17

Interactive Content – Demand Vs. Detriments 17

Interactive TVs (ITVs) Gains Popularity 17

Exclusive Channels for Children Coming Up 18

Advertising Campaigns – Increasing Choices 18

Need for Reliable Satellite Services 18

Advent of Portable TV Technology 18

Programmers and Cable Operators Must Join the Force 18

Market Growing for Digital Terrestrial Television (DTT) 19

Broadcast and DTT Video Encoders Market Recovers Post Recession 19

Global IP Set-top Box Market to Expand 20

Distribution – Terrestrial/Satellite/Cable 20

6. MARKET PENETRATION AND REACH- QUANTITATIVE ANALYSIS BY SUB-

SEGMENTS 21

Broadband Market 21

Table 9: Global Broadband Technology (2011 Q3): Percentage

Share Breakdown by Major Types – DSL, Cable Modem, FTTx,

FTTH, Satellite/mobile and Others 21

Table 10: Global Market for ADSL Broadband Market by

North America Europe Japan

Markets Independently Analyzed with Subscribers in Million

for Years 2003 through 2008 21

Digital Cable TV Household Penetration 22

Table 11: Global Digital Cable Television Market (2010):

China USA

Germany Japan India Canada Netherlands Brazil

Argentina Taiwan South Korea Turkey France Mexico

Belgium

HDTV Market 23

USA

Canada Japan Europe Asia-Pacific Japan

America, and Rest of World markets Independently Analyzed

with Annual Sales Figures in Thousand Units for Years 2005

through 2008 23

Table 13: Global Market for HDTV (2005- 2008): Geographic

Asia-Pacific USA Canada Europe

Latin America Japan

7. MERGERS AND ACQUISITIONS 24

8. STRATEGIC CORPORATE DEVELOPMENTS 48

9. PRODUCT/SERVICE LAUNCHES 79

A REGIONAL MARKET PERSPECTIVE 96

NORTH AMERICA

THE UNITED STATES

Market Scenario 96

US Broadcasters Perform Well in 2010 after a Year Long Slump 96

Table 14: Revenue Growth of Broadcasting Companies in the US

– Percentage Growth in Broadcaster Revenues in 2010 Over

Revenues in 2009 96

Facts and Figures 97

Competitive Scenario 97

Top 10 Broadcasting Companies in the US (2011) – Ranked on

the Basis of Coverage 97

Market Overview 97

Table 15: Broadcasting Market in the US (2011): Percentage

Breakdown by Category – Cable, Satellite and Others 98

Table 16: TV Distribution Advertising Market in the US

(2007-2010): Value in US$ Billion by Category – TV Stations,

Local, National Spot and Multichannel Systems 98

Table 17: Major Revenue Sources (Advertisers) for US

Broadcast TV (2011): Percentage Share Breakdown by

Advertising Industries – Automotive, Telecommunications,

Restaurants, Car & Truck Dealers, Government & Publications,

Furniturestores, Insurance, Hotels & Resorts, Financial and

Others 99

Table 18: Leading Advertising Media to Which Teens Pay More

Attention in the US (2011): Breakdown in Survey Percentage

for Cable TV, Radio, and Broadcast TV 99

Radio Broadcasting Market 99

Table 19: US Market for Local Radio Stations Analyzed with

Annual Internet-Derived Revenues in US$ Million for Years

2004 through 2010 100

Direct Broadcast Satellite Television 100

Table 20: Direct Broadcasting Satellite Market in the US

(2011): Percentage Breakdown of Subscribers by Type – Single

Family Home, Mobile Home, Apartment, Multi-Family Home,

Condo, and Others 100

Digital TV Broadcasting 101

Table 21: US Market for Digital TV by Platform –

Direct-To-Home, Cable, and Digital Terrestrial Households

Independently Analyzed with Annual Households in Millions for

Years 2003 through 2008 101

Pay TV Market 101

Table 22: US Market for Pay Television Analyzed with Annual

Revenue Figures in US$ Billion for Years 2010 through 2015 101

iPTV Market 102

Table 23: US Current and Future Analysis for iPTV by Number

of Subscribers in Million for the Years 2009 through 2015 102

Television Watching Habits – Demographic Surveys 103

Table 24: Television Viewership in the US (2011): Survey

Urban Market

Demographic Profile – Married, Households with Children aged

$25K

$25K $50K

$75K

Table 25: Leading Pay Television Subscribers in the US

(2011): Survey Percentage for Movies, Documentaries,

Education, Children’s Programming, Sports, News &

Information, and Music 104

CANADA

Canada

Legal Aspects of Broadcasting 105

Opportunities for US Broadcasters 105

Canada

Canada

Consolidations Marks the Canadian Broadcasting Sector 106

Television Broadcasting 106

Table 26: Canadian Market for Pay Television Analyzed with

Annual Revenue Figures in US$ Billion for Years 2010 through

2015 107

EUROPE

Overview 108

European TV Industry – Facts and Figures 108

Strong Recovery for Big Five European Broadcasters in 2010 109

European Pay TV Market Analytics 109

Table 27: European Market for Pay TV by Geographic Region –

France Germany Italy Spain

Independently Analyzed with Annual Revenue Figures in US$

Billion for Years 2010 through 2015 109

Table 28: European 5-Year Perspective for Pay TV by

Geographic Region – Percentage Breakdown of Dollar Revenues

France Germany Italy Spain Europe

Markets for Years 2010 and 2015 110

Radio Broadcasting 111

Table 29: European Market for Radio Advertising Analyzed with

Annual Sales Figures in € Billion for Years 2003 through 2008 111

Television Broadcasting 111

Europe

Video-on-Demand (VOD) and Near Video-on-Demand (NVOD)

Services Introduced by Technology Platform/Category – Cable,

Satellite, DTT, and IPTV 112

Europe

Table 31: European Digital TV Penetration (2011): Penetration

as a Percentage of TV Households in Individual Countries 112

Table 32: European Market for Television by Select Country –

Germany Netherlands

Markets Independently Analyzed with Annual Household Figures

in Million for Years 2003 through 2008 113

Internet-Protocol Television (IPTV) Service 113

Table 33: Internet-Protocol Television (IPTV) Market in

Europe

France Germany Italy Spain Russia

Table 34: Internet-Protocol Television (IPTV) Market in

Europe

France Germany Italy Spain Russia

Table 35: Internet-Protocol Television (IPTV) Market in

Europe

Italy Spain France Norway

Slovenia Sweden Belgium Netherlands

Multi-Channel Television Service 115

Multi Channel

Austria Belgium Denmark

Finland France Germany Greece Ireland Italy

Netherlands Norway Portugal Spain Sweden Switzerland

Czech Republic Hungary Poland

Independently Analyzed with Annual Subscribers in Millions

for Years 2003 through 2008 115

Interactive Television 116

Table 37: European Market for Interactive Television

Germany Sweden France Italy

Spain

Sales Figures in £ Million for Years 2003 through 2008 116

High Definition TV Channels in EU 117

Table 38: High Definition Channels in EU (2011): Percentage

Breakdown of Channels Available by Genres 117

FRANCE

Radio Broadcasting 118

TV Broadcasting 118

Market Players 118

Table 39: French Market for Television Broadcast Services by

Type – Cable and Satellite Independently Analyzed with

Annual Household Figures in Millions for Years 2003 through

2008 119

GERMANY

Radio Broadcasting 120

TV Broadcasting 120

Trends 120

ITALY

Overview 121

Radio Broadcasting 121

Television Broadcasting 121

Table 40: Number of Broadcast Television Service Households

Italy

in Millions for Cable and Satellite 121

SPAIN

Overview 122

Spain

(2011): Percentage Share Breakdown for Direct-To-Home

Satellite, Cable and Digital Terrestrial Television 122

Television Broadcasting 122

Emergence of Local TV Stations 122

Table 42: Number of Households with Broadcast Television

Spain

2008 in Millions for Satellite and Cable 123

UNITED KINGDOM

TV Viewership in UK 124

Table 43: Television Viewership in the UK (2011) : Percentage

Share Breakdown by Channels 124

Broadcasting Regulations 124

Table 44: Number of Broadcasting Services Households in the

UK: Annual Market for 2003 through 2008 in Millions of

Households for Terrestrial Analog, Digital Satellite, Digital

Cable, and Digital Terrestrial 125

Table 45: Number of Households with Broadcast Television

Services by Type in UK: Annual Market for 2003 through 2008

in Millions for and Satellite and Cable 125

Table 46: iTV Network Viewers by Characteristics in the UK:

2011 Survey Percentage 126

ASIA-PACIFIC

Leading Broadcasters in the APAC 127

Asia-Pacific

EBITDA in 2010 127

Cable Broadcasting 127

Asia

Annual Market for 2003 through 2008 in Millions of Numbers

China India Japan Taiwan Philippines South Korea

Australia Hong Kong Singapore Thailand Indonesia

Malaysia Pakistan New Zealand

The Multi-Channel Television 129

Table 48: Multi Channel Television Service Subscribers by

Asia

China India Japan Taiwan South Korea

Philippines Pakistan Australia Hong Kong Indonesia

Thailand Malaysia Singapore New Zealand

Pay Television (Pay TV) Market 130

Asian Pay TV Market to Witness Strong Growth 130

Asia-Pacific

on the Basis of EDITDA in 2010 130

Table 49: Number of Pay Television Services Households by

Asia

China India Indonesia

Thailand Philippines Malaysia Taiwan Hong Kong

Singapore

Asia

Taiwan India Indonesia China

Singapore Malaysia Philippines Thailand

AUSTRALIA

TV Broadcasting 132

Table 51: Number of TV, Cable, and Satellite Households in

Australia

Australia

Advertising Expenditure for Television and Radio in US$

Million for Years 2003 through 2009 132

JAPAN

Japan

– Number of Subscribers in Millions for Years 2006 through

2010 133

Japan

Expenditure for Television and Radio in US$ Million for Years

2003 through 2009 133

CHINA

Overview 134

Table 55: Television and Radio Broadcasting Penetration in

China

China

Annual Market for 2003 through 2008 in Billions of Renminbi 135

Radio Broadcasting 135

Television Broadcasting 135

Table 57: Chinese Internet-protocol Television (IPTV) Market

(2011): Percentage Breakdown of Consumer Preferences for

Video-on-demand, Live TV Broadcast, and Time Shifted TV

Broadcast 136

Modes of TV Broadcasting 136

Table 58: Number of Broadband Television Households in

China

China

US$ 137

INDIA

Indian TVBroadcasting Industry – An Overview 138

Table 60: The Indian TV Broadcasting Pie – 2011 138

Trends 139

Increasing Introduction of Reality Shows, Talent Hunts 139

Increasing Number of Niche or Specialty Channels 139

Rise in the Number of Market Players 140

Increasing Focus On Overseas Markets 140

India

Indian DTH Market 140

Table 61: Indian DTH Market (2011): Percentage Breakdown of

Market Share for Providers – Dish TV, Sun Direct, Tata Sky,

Big TV, Airtel and D2H 141

LATIN AMERICA

Latin America

Latin America

(2007-2010): Value in US$ Million by Category – Subscriptions

and Video-on-Demand 142

Table 63: Number of Television Households by Country in Latin

America: Annual Market for 2003 through 2008 in Millions for

Brazil Mexico Argentina Colombia Venezuela Puerto Rico

and Others 143

Table 64: Number of Broadcast Television Service Households

Latin America

in Millions for Cable and Satellite 144

MEXICO

Overview 145

Television Broadcasting 145

Table 65: Television Broadcasting Industry by Number of TV

Mexico

Millions of Households 145

Table 66: Mexican Television Broadcasting Industry by Pay TV

Subscribers: Annual Market for 2003 through 2008 in Millions

of Subscribers for Cable, MMDS, and DTH 146

MIDDLE EAST

Television Broadcasting 147

Middle East

Television Households in ‘000 for 2005 through 2008 by Gulf

Saudi Arabia Kuwait Oman Bahrain Qatar

Middle East

Satellite Television Households in ‘000 for 2005 through 2008

Saudi Arabia Kuwait Oman Bahrain

Qatar

Middle East

MMDS/Cable TV Households in ‘000 for 2005 through 2008 by

Kuwait Qatar

Middle East

Pay Direct-to-home (DTH) Households in ‘000 for 2006 through

Saudi Arabia Kuwait

Bahrain Oman

Middle East

Percentage Share Breakdown of Multi-channel Television

Saudi Arabia

Kuwait Oman Bahrain Qatar

Middle East

Percentage Share Breakdown of Pay Television Households in

Saudi Arabia Kuwait Qatar

Bahrain Oman

Middle East

Percentage Share Breakdown of Net Television Advertising in

Saudi Arabia Bahrain

Kuwait Oman Qatar

AFRICA

NORTH AFRICA

Television Broadcasting 151

North Africa

Television Households in ‘000 for 2005 through 2008 by

Egypt Algeria Morocco Tunisia

North Africa

Multi-channel Television Households in ‘000 for 2006 and 2007

Egypt Algeria Morocco Tunisia

North Africa

Pay Television Households in ‘000 for 2006 through 2008 by

Egypt Algeria Tunisia Morocco

North Africa

Pay Direct-to-home (DTH) Households in ‘000 for 2006 through

Egypt Algeria Tunisia Morocco

North Africa

Satellite Television Households in ‘000 for 2005 through 2008

Egypt Algeria Morocco Tunisia

North Africa

Advertising in US$ Million for 2005 through 2008 by Country –

Egypt Morocco Tunisia Algeria

SOUTH AFRICA

Overview 154

Policy Process 154

Broadcasting Reforms 154

Private Sector in Broadcasting 155

Advertising 155

Broadcasting and Manufacturing Sector 155

Cross Ownership Issues 156

South Africa

GLOBAL DIRECTORY

To order this report:

Media Industry : Global Broadcasting Industry Industry

Market Research Report

Industry Analysis and Insights

__________________________

[email protected]

US: (805)-652-2626

Intl: +1 805-652-2626

SOURCE Reportlinker

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