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Global Green Technologies Industry

NEW YORK April 25, 2012


Global Green Technologies Industry


United States Canada Japan Europe France Germany Greece Italy Norway Poland Russia Slovakia Spain the Netherlands Sweden Asia-Pacific Australia China Hong Kong India New Zealand Philippines South Korea Taiwan Thailand Malaysia Vietnam Middle East Africa Latin America Argentina Brazil Mexico





Green Technology: A Reinvention of the Use of Resources to

Create a Sustainable Economy 1

Environmental Concerns Drive Green Technologies 1

Investments – Critical for Green Development 2

Venture Capital Investments Continue to Improve 3

Table 1: Global Green Technologies Market (2009): Percentage

Share Breakdown of Value of Venture Capital Investments by

Sector 4


Table 2: Global Green Technologies Market (2009): Breakdown

of Number of Venture Capital Deals by Sector 4

Standard Measurement Frameworks – A Key Requirement for Green

Investment 5

A Review of Technologies Under the Green Umbrella 5

Renewable Energy Technologies: The Road Ahead 5

Wind Energy Market Raises a Toast Towards a Bright Future 6

Solar Energy: A Part of the Modern Energy Mix Portfolio 6

Government Participation in Boosting Solar Energy: Critical

to Market Fortunes 8

Will Subsidies Continue? – A Million Dollar Question 8

Green Energy Initiatives to Spur Growth in Solar Thermal

Power Market 9

Global Solar Thermal Power Stations Presently in Operation

(2010) 10

Table 3: World Market for Solar Cells and Modules by

Canada Japan Europe Asia-Pacific

Japan Middle East Latin America

Independently Analyzed with Sales Figures in US$ Million

for Years 2010 and 2015 10

Waxing Importance of Smart Energy Management in the IT

Industry 11

Green IT Ushers in the Era of Sustainable ICT 12

Companies Jumpstart Sustainable IT Planning Processes 12

Table 4: Importance of Green IT Practices: Illustrative

Findings on Percentage of Organizations Formalizing Green

Initiatives 13



Recession Impact In Retrospect 14

Implications of Recession on Renewable Energy 15

Wind Energy – A Key Contributor 16

Table 5: Wind Power Market (2009): Breakdown of New

Installations (in Megawatts) by Country/Region 16

PV Cells & Modules Market Quickly Recovers from Dark Spell

in 2009 17

PV Installations Increase in 2010 17

Green Buildings -Bright Spot Amid Gloom for Construction Sector 18

Green IT Skirts the Recession 19

Green Automobiles Attract Demand Despite Recession 20

What’s In-Store for the NGV Market? 20

NGVs: The Most Pragmatic Solution to Reduce Carbon Footprint 21

Table 6: World Market for Natural Gas Vehicles by

USA Canada Japan Europe

Asia-Pacific Japan Latin America

World Markets Independently Analyzed with Natural Gas

Vehicle Population in Units for Years 2010 and 2015 22

Green Chemistry: Growth Fundamentals to Get Stronger in the

Post Recession Period 22



The Need to Report Measure, Monitor & Report Greenhouse Gas

Emissions Drives Business Case for Adoption of Green

Technologies 23

Rising Electricity Consumption & Energy Prices Drives Demand

for Renewable Energy 23

Carbon Credit: An Innovative Approach to Curb GHG Emissions 23

Increasing Role of Public Sector 24

Cost Reductions "Thru" Energy Savings 24

Penchant for "Green" Certified Products Rise 24

Virtualization of IT Infrastructure: The Way to Go for Green IT 25

Greener Computing Now Possible Through the Clouds 25

Increased Demand for Diesel Automotives Offers Growth

Prospects for Biodiesel 26

Green Trend Permeates the Lubricant Oil & Greases Market 27

Decreasing Costs of Wind Energy Generation 27

Green Batteries Demand Reaching to a New Level 28

Oil and Gas Companies to Produce Alternative Energy 28

Overcapacity, Overinvestment will Fan Consolidation Drive 29

Development of Green Technologies – Scene Shifts to Developing

Countries 29

Challenges 30



Green Buildings 31

Green Building Materials 31

Advantages of Green Buildings 32

Reduction in Energy Consumption 32

Reduction of Waste 32

Key Market Drivers 32

Rising Energy Consumption Propels Demand for Green Building

Materials 32

Green Concept Goes Global 32

Market Analytics 33

Table 7: World Recent Past, Current & Future Analysis for



Analyzed with Annual Sales Figures in US$ Million for Years

2009, 2012 & 2015 33

Renewable Energy 33

Solar Power 34

Solar Cells 34

Solar Heating 35

Market Drivers 35

Government Participation in Boosting Solar Energy: Critical

to Market Fortunes 35

World Bank Also Plays Active Role in Solar Energy Sector 36

Developed Nations Lead the Market While Developing Nations

Drive Growth 36

Need to Achieve Grid Parity to Drive Future Growth 37

Key Market Share Statistics 38

Table 8: Global PV Market (2000, 2005 & 2010): Cumulative

Installed PV Power by Region (In MW) 38


Table 9: Worldwide PV Market (2010): Cumulative Installed

PV Power in MW by Leading Nations 38


Table 10: World PV Cell Production (2010): Percentage Share

Breakdown by Country 38

Major Photovoltaic Power Plants 39

Table 11: World’s Largest Photovoltaic (PV) Power Plants:

December 2010

Market Analytics 40

Table 12: World Recent Past, Current and Future Analysis

Japan Europe

Asia Pacific Japan

Independently Analyzed by Installations in Megawatts for

Years 2009, 2013, & 2015 40


Table 13: World Solar Cells Production by Type (2008, 2009

& 2010): Percentage Share Breakdown of Production Volume

for Crystalline Silicon Cells and Thin Film Solar Cells 40

Wind Power 41

Impact on Environment 41

Doubly-fed Electric Machine 41

Key Market Drivers 42

Offshore Market to Sail Ahead of Onshore 42

Surging Wind Energy Industry Fans Demand for Wind Turbines 42

Wind Energy Research Projects Get a Shot in the Arm 42

Market Share Statistics 43

Table 14: Worldwide New Capacity Installations in the Wind

Energy Market: 2001-2010 (Capacity Additions In Megawatts) 43


Table 15: Worldwide Leading Countries for New Capacity


Spain Germany India France Italy Canada Portugal

and Others (Capacity Additions In Megawatts) 43


Table 16: Worldwide Leading Countries for Wind Energy


Germany Spain India Italy France Portugal


Market Analytics: 44

Table 17: World Current & Future Analysis of Installed Wind

North America

Europe Middle East Africa Asia-Pacific


Megawatts for Years 2010 through 2015 44

Geothermal Power 45

Advantages 45

Disadvantages 45

Economic Viability of Geothermal Energy 45

Key Market Drivers 46

Share of Geothermal Energy to Expand In the Energy Mix 46

Developed Nations Drive Market Growth 47

Market Share Statistics 47

Table 18: Geothermal Production (2010): Percentage

Breakdown of Electricity Generated from Geothermal Energy

The Philippines Mexico Indonesia Italy

and Others 47

Market Analytics: 48

Table 19: World Recent Past, Current and Future Analysis


Asia-Pacific Japan

Independently Analyzed with Annual Installed Capacity in

Megawatts for Years 2010, 2012 & 2015 48

Hydropower 48

Table 20: Major Under-Development Hydropower Projects –

Ranked by Maximum Capacity of Generation 49

Market Analytics 50

Table 21: World Recent Past, Current & Future Market

Analysis for Hydropower Generation by Geographic Region –

North America Europe Asia-Pacific Japan


Analyzed with Installed Capacity in MW for Years 2009, 2012,

& 2015 50

Ocean Energy 50

Increasing Investments in Research & Development 51


Future Looks Bright 52

Types of Ocean Energy 52

Tidal Power 52

Wave power 53

Salt Power 54

Statistical Findings 55

Table 22: Global Ocean Wave Energy Market: Percentage

Breakdown of Technology Adoption by Market Participants 55

Biogas 55

Expanding Applications of Biogas 56

Transportation Industry Shows Interest in Biogas 56

Investment Opportunities in Biogas Sector 57

Table 23: Top 10 Biogas Energy Markets Worldwide (2009):

Breakdown of Biogas Energy Capacities by Country (in MW) 57

Biodiesel 58

Vehicular Emissions 58

The Cost Factor 58

Key Market Drivers 58

Ever-Increasing Petroleum Prices Fueling Demand for Biodiesel 58

Interest in Renewable Fuels Boosts Biodiesel Demand 59

Environmentally Driven Legislation Influences the Market 59

Market Analytics: 60

Table 24: World Biodiesel Market by Geographic


Independently Analyzed with Annual Sales Figures in Million

Gallons for Years 2009 & 2015 60


Table 25: World Biodiesel Market (2010): Percentage

Breakdown of Volume Sales by End-Use Segment – Automobiles,

Mining, and Marine Markets 60

Green IT/Computing 60

Background 60

Virtualization 61

Power Management 61

Power Supply 61

Storage 61

Display 61

Materials Recycling 61

Energy Efficient Displays 61

Telecommuting 61

Key Market Drivers: 62

Green IT Transitions from "Obligation" to "Opportunity" 62

Traditional IT Service Providers Throw Their Hat Into the

Green IT Ring 62

Green Data Centers: The Way of the Future 62

Governments Wield the Iron Fist On Non-Green IT Procurement

Practices 63

Guidelines & Directives Pressurize Adoption 64

Market Analytics: 65

Table 26: World Recent Past, Current and Future Analysis for

North America

Europe Asia-Pacific

Analyzed with Annual Revenue in US$ Million for Years 2010,

2012 & 2015 65

Hybrid Vehicles 65

Table 27: World Market for Battery Powered Electric Vehicles

(BPEVs) (2010 & 2015): Percentage Share Breakdown of Unit

Sales by Geographic Region 66


Table 28: World Market for Hybrid Electric Vehicles (HEVs)

(2010 & 2015:) Percentage Breakdown of Unit Sales by

Geographic Region 67


Table 29: Leading Hybrid Vehicles in the US (2008):

Percentage Breakdown of Unit Sales by Model – Toyota Prius,

Toyota Camry Hybrid, Honda Civic Hybrid, Toyota Highlander

Hybrid, Ford Escape PHEV, Lexus RX 400h, Nissan Altima

Hybrid, and Others 67

Automotive Powertrain Technologies Migrate Towards

Environmentally Friendly Alternatives 68

Table 30: Environmental Impact of Powertrain Technologies:

Breakdown of Green House Gas Emissions (in g CO2 eq/km) by

Engine Technology 68

Hybrid Powertrains: The Pros & Cons of Successful

Commercialization 69

Table 31: World Full-Hybrid Technology Market (2008 &

2012): Breakdown of Market Penetration by Leading OEM 69

Types of Hybrid Engine 70

Hybrid Electric-Petroleum Vehicles 70

Continuously Outboard Recharged Battery Electric Vehicle (


Hybrid Fuel (Dual Mode) 70

Fluid Power Hybrid 70

Plug-in Hybrid Electrical Vehicles (PHEV) 70

Key Market Drivers: 70

Reduced Environmental Impact of Hybrid Vehicles 70

Challenges 71

Shortage of Raw Materials 71

Impact of Hybrid Car Batteries Used in Hybrid Vehicles 71

Green Packaging 71

Green Chemistry 71

Chemical Industry Turns Green 72

Renewable Chemicals 72

Europe Leads Renewable Chemicals Market 73

Environmental Concerns Drive Renewable Chemicals Market 73

Renewable Technologies Gains Critical Mass 73

Food Industry Shows Interest in Renewable Feedstock 74

Investment Scenario in Renewable Chemicals and Industrial

Biotechnology 74

Industrial Biotechnology: The Next Generation Technology for

Developing Renewable Chemicals 74

Biocatalysts Witness Greater Demand from Chemistry Related

Industries 75


A Straight Talk About the Market’s Future 76

Market Statistics 77

Table 32: World Market for Renewable Chemicals by Geographic


Analyzed with Annual Revenue Figures in US$ Million for

Years 2010 through 2013 77

Green Nanotechnology 77

State of the Nanotechnology Industry: A Review 77

Nanomaterials & Nanoparticles Witness Robust Activity 78

Table 33: World Market for Nanomaterials (2010): Breakdown

of Annual Revenues in US$ Million by Product Segment –

Nanomaterial Oxides, Nano-Metals, Carbon Nanotubes,

Nanomaterial Clays and Others 79


Table 34: World Market for Nanomaterials (2010): Percentage

Breakdown of Annual Revenues by End-Use Sector –

Electronics, Healthcare, Construction and Others 80


Table 35: World Market for Nanomaterials (2010): Percentage

Breakdown of Annual Revenues by Geographic Region/Country –

Japan Western Europe Asia-Pacific


Focus on Improved Performance to Bring New Manufacturing

Methods for Nanomaterials 80

Research & Development – The Nanotechnology Lifeline 81


National Initiatives Promote R&D Efforts in Rest of World 82

Government Bodies & Venture Capitalists Fuel Research

Initiatives 82

Market Statistics 83

Table 36: World Market for Products Incorporating

Nanotechnology by End-Use Sector – Chemicals, Automotive,

Aerospace & Defense, Semiconductors & Electronics, Pharma &

Healthcare, Food, and Other End-use Markets Independently

Analyzed with Revenues in US$ Billion for the Years 2010

and 2013 83

Review of Select Nanotechnology Sectors 84

Nanotools 84

Nanofilms 84

Nanocatalysts 85

Table 37: World Market for Nanocatalysts by End-Use

Application – Refinery, Petrochemical, Pharmaceuticals,

Chemical Industry, Food Processing, Environmental

Applications, and Other Markets Independently Analyzed with

Sales in US$ Million for Years 2010 and 2013 86

Carbon Nanotubes 86

Table 38: World Market for Carbon Nanotubes (2010):

Breakdown of Annual Sales Figures (in US$ Million) by

Product Segment – Single Walled Carbon Nanotubes and Multi

Walled Carbon Nanotubes 88


Table 39: World Market for Carbon Nanotubes (2010):

Percentage Breakdown of Dollar Sales by Geographic

Europe Asia-Pacific


Nanocomposites 88

Table 40: World Market for Nanocomposites (2010): Breakdown

of Annual Consumption in Million Pounds by Geographic

USA Europe


Table 41: World Market for Nanocomposites (2010): Breakdown

of Annual Consumption in Million Pounds by End-Use Segment

-Packaging, Building & Construction, Electronics &

Electrical, Automotive and Others 90

Nanomagnetics 90

Table 42: World Market for Nanomagnetics (2010): Percentage

Share Breakdown of Dollar Sales by Product Segment 91


Table 43: World Market for Nanomagnetics (2010): Percentage

Share Breakdown of Dollar Sales by En-Use Sector 91



Environmental Protection Agency (US) 92

The Clean Tech Institute (US) 92

The Clean Technology and Sustainable Industries Organization (US) 92

European Committee of Environmental Technology Suppliers


Green Technology Alliance (US) 93

The Environmental Industry Associations (US) 93

Renewable Energy Association (UK) 93

International Green Energy Council (US) 93


The U.S. Green Building Council (US) 94












Market Overview 124

Green Technology in the US: A Review 124

Creating Suitable Framework for Green Technology Industry 124

Venture Capital Funding Improves after a Temporary Lull 125

Investments in Renewable Energy Technologies On the Rise 125

Wind Energy Industry 125

Table 44: Leading US States by Percentage of Power Generated

From Wind (2009) 126


Table 45: Largest Wind Farm Projects in the US (2010) 126

US Solar Photovoltaic Market 127

Table 46: US PV Market (2010): Percentage Share Breakdown of

PV Installed Capacity by Segment 127


Table 47: PV Installations in the US (2010): Breakdown of

the Annual Installed PV Capacity by State 128


Table 48: US Solar Cells Market (2010): Market Share

Breakdown of Cell Production by Leading Players 128

Outlook 128

Emerging Solar Thermal Technologies to Fulfill Future

Energy Requirements 129

Decreasing Importance of Geothermal Energy 130

Expanding Size of the Hybrid Vehicles Market 130

High Time to Focus on Renewable Energy 130

Market Trends 131

Escalating Market for Green Building & Green Building Materials 131

Energy Efficiency Remains a Dominating Factor For the US

Companies to Adopt Green IT Policies 132

Government Initiatives Will Promote PV Market in the US 132

Expanding Market for Small Wind Turbines in US 133

Thin-Film Cells to Drive Solar-Cell Market 133

Price Declines to Promote New Installations 134

Biodiesel – Regulations Create Opportunities 134






Quebec Alberta New Brunswick Saskatchewan Prince Edward

Nova Scotia Manitoba

Newfoundland Labrador


Table 50: Canadian PV Market (2010): Breakdown of Annual PV

Power Installed (MW) by Application 136


Government Initiatives Over the Years 137



Green Energy 138

METI Subsidizes Green Tech Initiatives 138

Renewable Energy 138

Wind Energy 139

Solar Energy 139

Table 51: Japanese Leading Solar Cells Producers (2010):

Percentage Market Share Breakdown for Q-Cells, Sharp

Electronics, Suntech Power and Others 140


Table 52: Japanese Solar PV Market (2010): Percentage Share

Breakdown of Annual Installed PV Power by Installation Type 140



Market Overview 141

Environmental Technology Gaining Importance 141

Table 53: European New Nominal Installed Capacity by Energy

Source (2010): Percentage Share Breakdown of Nominal

Installed Capacity for Wind Power, Gas-Fired Power Stations,

Photovoltaics, Oil, Coal-Fired Power Stations, Hydro,

Biomass, CSP, and Nuclear Power 141


EC’s New Proposals for Promoting Green Energy 142

Wind Energy Market 142


(2009-2020): Percentage Share Breakdown by Leading

Germany Spain France Italy Poland

Sweden The Netherlands Greece Iceland


Table 55: EU Electricity Production from Wind Energy

(2000-2030): Annual Breakdown by Methods -Onshore and

Offshore (In TWh) 144

Solar PV Market 144

Table 56: European PV Market (2010): Breakdown of

Cumulative Installed Capacity In MW by Select Country 145

Status of PV Tariffs and Related Subsidies in Select EU

Countries 145

Green Building Market 147

Green Building Market – Drivers and Restraints 148

Future Expectations 149


In Car Green Technologies and their Potential 149


CO2 Emission Reduction Potential (in gm/Km) and Penetration

Rate in Percentage for In Car Green Technologies – Tire

Pressure Monitoring System, Natural Gas Vehicles, Plug-in

Hybrid Electric Vehicles, Electric Vehicles, Micro Hybrids,

Downsizing, Turbo Charging, Gasoline Directive, Dual Clutch

Transmission, Flex Fuel, Automated Manual Transmission, and

Electric Power Steering 150

Market Trends 151

Solar Photovoltaic Segment Witnesses Exponential Growth 151

Expanding Size of the European Solar Thermal Industry 151

Increasing Demand for Green Buildings 151

Increasing Importance of Biofuels 152



Promising Developments in Green Tech 153

An Overview of Wind Energy Sector 153


Table 58: French Solar PV Market (2010): Percentage Share

Breakdown of Annual Installed PV Power by Installation Type 154

Governmental Support and Funding 154

Marine Energy 155



Green IT Sector: Market Overview 156

Table 59: German Renewable Energy Electricity Production

(2010): Percentage Breakdown of Distribution of Renewable

Energy Electricity for Wind, Hydro, Biogas, Bio energy Solid,

Photovoltaics, Bio energy Liquid and Geothermal 156

German Wind Energy Market 156

New Renewable Energy Law Spurs Wind Energy Expansion 157

German Solar Market



Wind Energy Market 158

Solar PV Market 158



Zeroing In on the Benefits of Green Energy 159


Share Breakdown of Installed Capacity (In MW) by Leading

Regions 159

Solar PV Market 160


Share Breakdown of Cumulative Installed PV Power by Off-Grid

Domestic, Off-Grid Non-Domestic, Grid-Connected Distributed,

Grid-Connected Centralized Installations 160







Wind Energy and Biomass Leads Renewable Energy Market 162


Capacity (In MW) 163




Role of Government 164

Russian Solar Sector 164



New Legislation to Support Renewable Energy Sources 165



Wind Energy Market 166

Solar Market 166


Percentage Share Breakdown of Cumulative Installed PV Power

by Off-Grid and Grid-Connected Installations 167



Taking a Crack at Green Energy 167



Government Incentives to Promote Green IT Strategies 168

Wind Energy Market 168

Solar Market 168

United Kingdom

(2010) – Percentage Share Breakdown of Cumulative Installed

PV Power by Off-Grid Domestic, Off-Grid Non-Domestic and

Grid-Connected Distributed Installations 169

Fast Adopting the Green Building Concept 169

Government Subsidies For Energy Conservation 170







Asia Pins Great Expectations on Green IT 172

Wind Energy Industry 173

PV Market – An Overview 173

Table 65: Asia-Pacific PV Market (2010): Breakdown of

Cumulative Installed Capacity In MW by Country 174

‘Green’ Exports – Promising Business for Developing Economies 174



Demand for Single National Strategy for Green Technologies 175

Australian Wind Energy Market 175

PV Market – An Overview 175


Percentage Share Breakdown of Cumulative Installed PV Power

by Off-Grid Domestic, Off-Grid Non- Domestic, Grid-Connected

Distributed and Grid-Connected Centralized Installations 176



Overview 177


Wind Power as a Case in Point 177

Wind Energy 178

Solar Energy Market 178

PV Industry Receives Heavy Blow from Recession, Government

Comes to Rescue 178

Chinese Solar Industry Outweighs Japan in Solar Production 179

China Poised to Become Major Solar Energy Consumer 179

Government Policies for Long Term Growth of PV Industry 180

Competition from Traditional Energy Sources – A Major


Green Car Market to Zoom Ahead 181

Chinese Automakers to Add Eco-friendly Vehicles in Product

Lineup 181






Investments Surge In Green Tech Industry 183

Government Initiatives for Green Buildings 183

Government Impetus Increasing in Renewable Energy Sector 183

Land Inadequacy – Problem for Renewable Energy Projects 184

Wind Energy 184

Green Chemistry 185



(2010): Percentage Breakdown for Crystalline silicon (C-Si)

and Thin Film or amorphous silicon (a-Si) 186



Green Buildings on High Momentum 187





Market Overview 189

Dedicated Efforts to Develop Environmental Market 189

Environmental Concerns Pushing Renewable Energy Development 189

Korea Accelerates Pace of Development in Green Energy 190

Investment Plans for Renewable Energy 191

Government Frames Policies to Support Green Technologies 192

Fund Allocation for the Green Growth Strategy 192

Implementation of Five-Year Plans for Green Growth 192

Establishment of Science and Technology Council for Green

Growth 193

Major Players Invest in Green Tech 193

Promotion of Green Partnerships 193

Policy Strategies for the Development of Green Technologies

and Industries 194

Solar Energy Market 194

Table 68: PV Power in Korea by Application (2010) –

Percentage Share Breakdown of Cumulative Installed PV Power

by Off-Grid Domestic, Off-Grid Non-Domestic, Grid-Connected

Distributed and Grid-Connected Centralized Installations 195

The Solar Scenario: Increasing Government Support 195

Green Buildings – Growth Avenue for Construction Sector in

Korea 195

Table 69: Energy Consumption in Korean Building Market

(2010): Percentage Share Breakdown of Energy Consumption

in Residential Buildings by Application 196


Table 70: Energy Consumption in Korean Building Market

(2010): Percentage Share Breakdown of Energy Consumption

in Commercial Buildings by Application 196



Focus on Renewable Energies 197

PV Industry Poised for Strong Growth, Post Recession 197







Malaysia Aims to Increase Investments in Green Technologies 200



Lack of Private Sector Participation Hampers Progress on Green

Technology 200





Investor Plunge into the Green Tech Market 201

Carbon Trust and Qatar Investment Team Up for Clean Energy 201




Creating Platform for Green Energy 202



Latin America



Grant for ‘PREMER’ Project on Renewable Energy 203



Hydropower Market 204

Wind Energy 204


Capacity Installations (In MW) 204






Percentage Share Breakdown of Cumulative Installed PV Power

by Off-Grid Domestic, Off-Grid Non-Domestic, and

Grid-Connected Distributed Installations 205







To order this report:

Renewable energy Industry Global Green Technologies Industry

Market Research Report

Industry Analysis and Insights


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