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Global Handheld Computing Devices Industry

NEW YORK April 25, 2012

Global Handheld Computing Devices Industry

the United States Canada Japan Europe Asia-Pacific Latin America Middle East


Market Structure & Overview 1

Global Market Perspective 2

Table 1: World Recent Past, Current and Future Analysis for

Handheld Computing Devices by Product Segment –

Laptop/Notebook PC, Smartphones, PDAs and Tablet PCs Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2010 through 2015 2

Table 2: World 5-Year Perspective for Handheld Computing

Devices by Product Segment – Percentage Breakdown of Dollar

Sales for Laptop/Notebook PC, Smartphones, PDAs and Tablet

PCs Markets for Years 2011 and 2015 3

Key Benefits 3

Mobile Smart Devices Move Towards Ubiquity 4

Market Challenges 4

GPS-Integrated Mobile Devices: On the Growth Path 5

Table 3: Global Mobile Devices Market (2007 & 2012F):

Percentage Share Breakdown by Device Type 5

Will Touch Panels Replace Keypads in Handsets and Portable

Devices? 6


Laptop Categorization 7

Rugged Laptop 7

Netbook 7

Subnotebook 7

Desktop Replacement Computer (DRC) 8

Components of a Laptop 8

Memory (RAM): 8

Central Processing Unit (CPU): 8

Motherboard: 8

Expansion Cards: 8

Battery 8

Power Supply 9

Removable Media Drives 9

Display 9

Video Display Controller 9

Ports 9

Input 9

Internal Storage 9

Laptop Accessory: Docking Stations 9

Advantages of Laptop 10

Performance 10

Upgradeability 10

Battery 10

Less Noise 10

Low Power Consumption 10

Size 10

Portability 10

Characteristics 11

Touch sensitive screen 11

Windows XP 11

DialKeys 11

Intel or VIA processors 11

Tools and Applications 11

Supports Internet Browsing and Other Applications 11

Windows Media Player 11

Windows Vista 11

Challenges to Market Growth 11

Smartphones 11

Security 12

Durability 12

Ergonomics and Health 12

Key Market Dynamics and Trends 13

Rugged Handheld Computers Witness Demand Recovery 13

Challenges Remain, Threatening Future Growth 13

Key Statistics 13

Table 4: Mass-Market Notebook PC Demand (2010): Breakdown of

Unit Shipments by Price Range 13

Table 5: Mass-Market Notebook PC Demand (2010): Percentage

Share Breakdown of Unit Shipments by Region 13


Categories of Handheld Mobile Devices 14

Basic & Feature Rich Mobile Phones 14

Smartphones 14

Low-End Smartphones 14

High-End Smartphones 15

Market Scenario 15

Smartphones Emerge Out of Recession, Unscathed 15

Table 6: Global Smartphone Shipments in Million Units:

2007-2010 15

Developed Markets Still Ahead in Smartphone Sales 16

Table 7: World Smartphone Market by Region (2011):

North America

Europe Asia-Pacific

Recession Instills Change in Consumer Behavior 16

Burgeoning World of Apps Drive Demand for New Handsets 16

Overview of Select Mobile Operating Systems 17

Apps Stores

Number of Available Apps: 2010 17

Table 9: Select Smartphone Application Stores by Revenues:

2009 & 2010 18

Distribution Mechanism Widens for Mobile Devices 18

Competitive Landscape 18

Android to Climb to the Top in Smartphone Operating Systems 18

Android Ousts Blackberry to Occupy Second Spot in Smart

Phone Sales 19

Table 10: Global Open OS Mobile Devices Market by Operating

System (2009 – 2013): Breakdown of Volume Sales in

Thousands for Android, Symbian, Apple, RIM (Research In

Motion), Windows and Others 20

Nokia Concedes Long Standing Leadership in Smartphones Arena 20

Table 11: Leading Global Smartphone Vendors by Unit

Shipments (2Q 2011) 21

Strong Sales Jack Up Samsung’s Share in Smartphones Market 22

Expansion Endeavors Garner Increased Market Share for Apple 22

Apple’s OS Share to Marginally Decline in Near-Term 22

Windows OS to Get a Lift with Nokia Phones 22

Smartphones Get "Smarter" 23

Smartphones to Support Richer Web Pages 23

Open Source Platforms to Rule the Roost in Smart Phones

Category 23

GPS-Enabled Smartphones to Undermine Sales of PNDs 23

Wireless Gaming Offers Opportunities On a Platter 24

Smartphones Generate New Advertising and Marketing

Opportunities 24

Mobile Commerce to Gain Popularity 24

Customization and Consumer Preferences Influence the Vendors 25

Security Issues Baffle Handheld Devices Industry 25

Entertainment Applications Lead Smartphone Content 25

Brief Overview on the Global Mobile Handset Market 25

Global Mobile Handset Sales Show Recovery in 2010 25

Smartphones Drive Global Mobile Handset Market 26

Table 12: World Mobile Handset Devices Market by Type (2009-

2011): Percentage Breakdown of Unit Sales by Type of

Handset – Feature & Basic Phones & Smart Phones 26

Nokia Remains the Leader in Mobile Handset Sales 27

Apple and RIM Climb Up the Mobile Handsets Sales Ladder 27

Table 13: World Mobile Handset Devices Shipment by Company

(2008 & 2009): Breakdown of Unit Shipments in Millions for

Nokia, Samsung, LG, Research In Motion (RIM), Apple, Sony

Ericsson, and Others 27


Wireless Connectivity 28

Memory Cards 28

Touch Screen 28

Wired Connectivity 29

Synchronization 29

Market Scenario 29

PDA Market on the Path of Decline 29

Handhelds and PDAs: Applications Galore 30

Smartphones Usurp Market for PDA Devices 30

PDA Devices Market Continues to be Challenging 30

Manufacturers Focus on Innovation to Maintain Consumer Interest 30

Competitive Landscape – A Recent Past Perspective 31

Table 14: Global PDA Market (Q1 2007): Shipments in Thousand

Units by Operating System – Windows CE, Palm OS, Symbian and

Linux 31

Table 15: Global PDA Market (Q2 2006): Breakdown of Unit

Sales for Research In Motion, Palm, Hewlett-Packard, Mio

Technology, Nokia, and Others (In 000 Units) 31

Table 16: Global PDA Market (2005): Breakdown of Unit Sales

for Research In Motion, Palm, Hewlett-Packard, Nokia,

T-Mobile, and Others (In 000 Units) 32

End-Use Applications of PDAs 32

Mobile Data Applications 32

Automobile Navigation 32

Sporting Uses 32

Scientific and Medical Uses 32

Use of PDA by Disabled People 33

Educational Uses 33


Global Tablet PCs Market Surges 34

Table 17: World Tablet PC Shipments in Million Units:

2010-2015 34

Table 18: World Tablet PC Market by Product (2011-2012):

Percentage Breakdown of Volume Sales for Apple iPad and

Others 35

OS Media Tablets to Drive Consumers towards Open OS Smartphones 35

Will Tablet PCs Uproot Notebooks? 35

Success of Tablets – A Threat to Certain Mobile Computing Devices 36

Android Threatens Apple’s Share in Tablet PC Market 36


Handheld PCs 37

Graphing Calculators 37

Graphing Calculators: A Spate of Models 37

Arguments Against Graphing Calculators 37

Enterprise Digital Assistants 38

Pocket Computer 38

Ultra-Mobile PC 38

GPS Device Market – A Recent Past Perspective 39

Table 19: US GPS Market by Leading Vendors (2007): Market

Shares for Garmin, TomTom, Magellan, Mio, and Others 39

Table 20: European GPS Market by Leading Vendors (2007):

Market Shares for TomTom, Garmin, Mio Navman, Medion, and

Others 39


Samsung Faces Ban on Sale of Galaxy Smartphones Across EU Due

to Patent Issues 40

Honeywell International Inks Definitive Agreement with EMS

Technologies 40

DRS Tactical Systems Bags Contract from Communications-

Electronics Research, Development and Engineering Center 41

Advantech Takes Over ACA Digital Corp. 41

Timico Takes Over Handheld PCs 41

Intel Inks Definitive Agreement to Acquire WLS Business of

Infineon Technologies 42

Socket Mobile and Zebra Technologies Enter into a Partnership 42

Juniper Networks® Signs Definitive Agreement to Acquire

SMobile Systems 42

Hewlett-Packard Acquires Palm 43

Apple Acquires iPad Trademark 43

PocketGear Takes Over Handango 43

Nokia Enter

Intel Acquires Wind River Systems 44

Qualcomm to Acquire Handheld Computing Technology from AMD 44

Medlink International Acquires Stake in Anywhere MD 44

Lenovo Group Takes Over Sanmina-SCI’s Personal Care Computer

Business 44

ServicePower Technologies Acquires KonaWare’s Assets 45

Anywhere MD Acquires ComedyNet 45

Gradiente Eletronica Signs Agreement with NeoMagic 45

Geodesic Information Systems Signs Licensing Agreement with

Medion 45

Verizon Business Secures Contract from US Department of Interior 45

Elecsys Acquires Radix International 46

Broadcom Signs Licensing Agreement with Verizon Wireless 46

Elevation Partners Acquires 25% Stake in Palm 46

Security With Advanced Technology Takes Over Vizer and Avurt 46

Motorola Takes Over Good Technology 46

Mobility Electronics Buys Think Outside 47

Trimble Navigation Acquires Eleven Technology 47

NVIDIA Takes Over Hybrid Graphics 47

Weston Presidio Service Acquires Micro Power Electronics 47

Hathaway Acquires Diabetes Detection 47

Trimble Navigation Acquires Advanced Public Safety 48

i-mate Establishes Subsidiary 48

China MobileSoft Selects InterVideo’s Video and Audio Codec

Technologies 48

Microsoft Enters into Marketing and Development Partnership

with Motorola 48

Nvidia Acquires PortalPlayer 49

Premier Purchasing Partners Signs Group Contracts with Gateway

and Dell 49


Socket Mobile Launches SocketScan 10 Software Development Kit 50

Comprompter Introduces NewsKing Reader 50

DAP Technologies Launches M1000 50

Home Depot Introduces First Phone 50

Elecsys Launches Radix FW960 and FWM-90 50

Seagate Unveils Seagate Momentus Thin Hard Drive for Archos G9

Tablets 51

Garmin Introduces Montana Handheld Device 51

LG Electronics to Unveil G-Slate Tablet PC 51

Trimble Unveiled GeoExplorer® 6000 Series 52

Agilent Technologies Rolls Out N9343C and N9344C Handheld

Spectrum Analyzers 52

Edutor Introduces Edutor, a New Handheld Home Learning Device 52

LXE Launches Tecton Handheld Computer 53

Trimble Rolls Out Trimble® RangerTM Handheld Computer 53

Vocollect Launches VoiceClient 1.3 for Psion Handheld Devices 54

Motorola Unveils MC65 Enterprise Mobile Computer 54

Intermec Introduces 70 Series Mobile Computers 55

3M Rolls Out MD6000 Mobile ID Reader 55

Zebra Technologies Introduces New Version of RW 420 Route Palette 56

DAP Technologies Launches New M4000 Series Handheld Computers 56

Psion Unveils Psion EP10 Handheld Computer 57

Cinterion Introduces New PH8 M2M Module 57

Handheld US Launches Nautiz X3R Handheld PDA 57

LG Electronics India to Roll Out LTE Hand- Held Devices 58

Trimble Launches Nomad 900 Series Handheld Computers 58

Eurotech Launches HRC-3100 and HRC-4200 Rugged Handheld Devices 58

Motorola Mobility Unveils FLIPOUT Smartphone 59

Two Technologies Introduces HANDGEAR Range of Handheld Computers 59

X2 Launches X2415 and X2410 Handheld Computers 59

Panasonic Solutions Launches Toughbook U1 Ultra Mobile PC 60

Archos to Launch Archos 9 Tablet PC 60

Psion Introduces Psion Omnii™ XT10 60

Motorola Launches MC959B Mobile Computer 60

Intermec Introduces CS40 Mobile Handheld Computer 60

Acer to Introduce Tablet PC Models 61

Nokia Introduces C7, E7 And New C6 Version of Smartphone Models 61

LG Launches Optimus Chic And Optimus One Smartphones 61

Lenovo to Introduce Tablet PC 61

Toshiba to Introduce Android-based Tablet PC 61

Huawei to Launch IDEOSTM 62

Motorola Launches ES400 Enterprise Digital Assistant 62

Sharp to Unveil 3D Smartphone 62

Olive Telecom Launches OlivePad VT100 62

Microsoft to Introduce Windows Tablet PC 63

Motorola to Launch Droid X 63

Nokia to Launch Smartphone C6 63

LG to Launch Tablet PC 63

Toshiba and Intel to Launch CM1, Tablet PC for Education 63

Samsung to Launch Galaxy S smartphone 63


Motorola to Launch Android Smartphone 64

Samsung to Launch Samsung S-Pad 64

VIA Technologies to Launch VIA ARTiGO A1100 64

Texas Instruments Launches Updated Version of TI-Nspire Handheld 64

Logic Instrument Launches Fieldbook 65

Nokia to Launch Nokia C5 Smartphone 65

Glacier Computer Unveils M300 and M305 Handheld Computers 66

Datalogic Launches New PDA 66

Honeywell and UPS Enter into Partnership to Develop Handheld

Computers 66

Sony Launches Vaio Z series of Notebook Computers 66

LG Unveils InTouch Max GW620 Android Smartphone 67

Google Unveils Nexus One 67

Newport Digital Technologies Launches Rugged Handheld N37B

Computing Device 68

Samsung Electronics Launches Samsung bada 68

Glacier Computer Introduces Rugged Handheld Computers 68

Fujitsu Unveils Lifebook UH900 68

Samsung Launches SCH-i920 Omnia II Smartphone 69

Nokia Launches E72 Smartphone 69

Casio Unveils IT-800 RGC-35 PDA 69

Intel Launches Intel® Reader 70

Etisalat Launches HSPA Wi-Fi Modem 70

Motorola to Launch MC3100 70

Sony Ericsson Launches Three New Smartphones 71

Ingenico Introduces High-Tech Payment PDA 71

Maxa Technologies Unveils HH 8010 Mobile Computing Device 71

Fujitsu Introduces LifeBook T5010 Tablet PC 71

Motorola Introduces Industrial-Class Handheld Computer Device 72

Handheld Unveils Nautiz X7 PDA Worldwide 72

LXE Launches MX9 Series of Ultra- Rugged Handheld Computers 72

Garmin-Asus Unveils Smartphone with Windows Operating System 73


Technology Advancement Group Introduces TC-100 Commander 73

Panasonic Malaysia Introduces New Toughbook Computers 74

Palm Introduces WebOS Pre PDA 3G Phone 74

SAMSUNG Unveils Innovative Notebook PC Products 74

Toshiba Unveils TG01 Smartphone 75

Motorola Launches New B2B Handsets FR68 and FR6000 75

MaxID Introduces Handheld Device iDLMax with Lumidigm

Fingerprint Sensor 75

Acer to Introduce Non-Windows OS Smartphone 75

Motorola Introduces New MC55 EDA 76

Getac Introduces New PS535F PDA 76

Absolute Software Introduces Blackberry Compatible Computrace

Mobile 77

Pantech Wireless and AT&T Introduce Matrix Pro 77

Archos to Introduce Smartphone 77


China Unicom to Introduce Uphone Smartphone 78

Nawaiya Launches 3G PalmTop 78

Two Technologies Introduces Hand-Held Computer 78

ASUS Tech Computer Launches P565 PDAs 78

Sony Corporation to Introduce 8-Inch Notebook PC 78

OQO Introduces Model 2+ Handheld PC 79

Nokia Launches New Smartphone, Tube 79

Intermec Launches Windows Mobile®- Based CK61ex Handheld Computer 79

HP Introduces Pavilion tx2000 Series Entertainment Notebook PC 79

Tranzda Technologies and Antenova Unveil T818 Slim Smart Phone 79

Nvidia Introduces an Array of Processors 80

Motorola’s Enterprise Mobility Business Introduces MC75 EDA 80

Samsung Introduces Touch-Screen Smartphone 80

Samsung Electronics Launches OneDRAM 80

Qingdao Hisense Communications to Introduce Hisense CDMA D95 81


Socket Communications Introduces Antibacterial Handheld Computer 81

Intermec Launches CK61ex Handheld Computer 81

LG Electronics and Symbian Introduce LG-KT610 Mobile Phone 81

Verizon and Research In Motion Launch BlackBerry Curve 8330

Smartphone 82

Trimble Introduces GeoExplorer Series 82

Nokia Launches Nokia E71 and E66 82

Panasonic Computer Solutions Introduces CF-Ul Toughbook 83

Palm and Sprint Unveil Palm Treo 800w Smartphone 83

Palm Launches Treo Pro SmartPhone 83

Rogers Wireless and Research In Motion Unveil BlackBerry Bold

Smartphone 84

Two Technologies Introduces Hydrus 84

Psion Teklogix Launches NEO 84

Samsung to Introduce SPH M4800 and M8800 Smartphones 85

Motorola Unveils MOTO Q 11 Smartphone 85

HP Launches Two iPAQ Smartphones 85

Samsung Telecommunications and AT&T Introduce Samsung Epix

Smartphone 86

Nokia Unveils E63 Smartphone 86

Asus Rolls Out New Smartphone P565 86

GTX Launches gpVector Mini MT 86

Research In Motion and Vodafone Introduce BlackBerry Storm

Smartphone 86

Nokia Unveils N97 3G Smartphone 87

RIM and Rogers Wireless Roll Out Black Berry Curve 8900

Smartphone 87

Sony Ericsson Launches P1 87

Motorola Unveils MC35 Enterprise Digital Assistant 88

Motorola Introduces MOTOROKR E6 88

Socket Communications Launches Socket SoMo 88

Claro and Palm Unveils Palm Treo 680 Smartphone 88

Samsung Introduces SGH-i718 Smartphone 89

RIM and Orange Business Services Unveil BlackBerry 8800

Smartphone 89

HP Launches HP iPAQ Smartphone 89

Dopod Communications Introduces D600 PDA Phone 89

Apple Launches iPhone 89

High Tech Computer to Introduce Mobile Phones 90

Microsoft Launches System Centre Mobile Device Manager 2008 90

RM Introduces RM Asus miniBook 90

i-mate Introduces 3G Windows Mobile Devices 90

Livescribe Unveils Pen-Based Computer 90

Marvell and LG Introduce LG-KC1 Smartphone with Marvell’s

Processor 90

Palm Introduces Foleo PC 91

Samsung Electronics America Introduces Q1 Ultra 91

High Tech Computer Introduces Two Computing Devices 91

Motorola Introduces MC35 Enterprise Digital Assistant 92

Satnav Technologies Develops Navigation Software 92

Motorola Introduces Motokokr E6 92

Globe Telecom and Palm Unveil Palm Treo 680 Smartphone 92

Hewlett-Packard to Introduce hw6940 Smartphone 92

Sharp Unveils W-ZERO3 Smartphone 93

Symbol Technologies Launches MC70 EDA 93

Proxity Electronic Commerce Systems Rolls Out Parts in a Palm 93

O2 to Launch 3G-Ready PDA-Phones 93

Microsoft to Introduce Ultra-Mobile Personal Computer 93

Good Technology Unveils Good Mobile Defense 93

DLoG Launches XMDA 94



North American Smartphone Market Overview 95

Table 21: North American Smartphone Shipments by Operating

System (2009): Percentage Breakdown of Unit Shipments for RIM

Blackberry, Apple iOS, Microsoft Windows, Google’s Android,

Symbian and Others 95


US Handheld Computing Market Bustles with Adoption of New Devices 96

Recession Mauls Mobile Phone Sales in the US, Smartphones

Remain the Bright Spot 96

Laptop Market 96

Competitive Landscape in the US Laptop Market 96

Tablet PCs 97

Tablet PCs Market Set to Explode, Competition in the Market

to Intensify 97

eReaders Continue to Witness Growth; New Features to Maintain

the Momentum 97

US Smartphones Market 97

Smartphones Sales to Outshine Other Handheld Computing Devices 97

Android Pick Up in the US market 98

Table 22: US Smartphone Shipments by Operating System (2H

2010): Percentage Breakdown of Volume Shipments for Google’s

Android, Apple iOS, RIM’s Blackberry and Others 98

Table 23: US Smartphone Subscriber Base Market by Operating

System (2010): Percentage Breakdown of Volume Shipments for

Google’s Android, Apple iOS, RIM’s Blackberry, Microsoft

Windows Mobile and Others 99

Apple Continues to be the Leading Smartphone Brand 99

Table 24: US Smartphone Market by Leading Players (2010):

Market Share Breakdown in terms of Sales for Apple, Research

In Motion, and Others 99

Table 25: US Mobile Devices Market (2007 & 2012F):

Percentage Share Breakdown by Device Type 100

Table 26: Laptops Market in the US (2001-2007): Number of

Subscribers in Millions 100

Table 27: Smartphones Market in the US (2001-2007): Number

of Subscribers in Millions 101

Table 28: Mobile PDAs Market in the US (2001-2007): Number

of Subscribers in Millions 101


Canadian Smartphone Market 102

Table 29: Canadian Smartphone Market by Operating System (Q4,

2010): Percentage Breakdown of Volume Sales for BlackBerry,

Android, Apple iOS, Symbian, and Others 102



Table 30: Japanese Smartphone Unit Shipments in Millions:

2007-2011 103

Table 31: Japanese Smartphone Market by Consumer Type

(2007-2011): Percentage Breakdown of Unit Shipments for

Individual and Corporate Customers 103

Japanese Phone Makers Contend with Domestic Presence 104




Table 32: Increasing Share of Smartphones in Mobile Handset

Western Europe

Android Continues to Make Gains Through 2011; Samsung Emerges

on the Top 106

Table 33: Western European Mobile Phone Shipments by Device

Type in Million Units: Q2 2010 & Q2 2011 106

Table 34: Market Share of Western European Mobile Phone

Shipments by Device Type: Q2 2010 & Q2 2011 106

Western Europe

2011): Percentage Breakdown of Volume Shipments for Samsung,

Nokia, Apple, HTC, RIM and Others 107

Table 36: Smartphone User Base in Major Five European

Countries by Operating System: Number of Users in Millions

for Symbian, Apple iOS, Android, Microsoft and RIM 107



Western Europe

(Q3 2010): Percentage Breakdown of Volume Sales for Symbian,

Apple iOS, Android and Others 108

Battle Among Android-Powered Handset Vendors Continues 108

Key Statistics: 109

Western Europe

2008): Percentage Share Breakdown of Unit Shipments by Vendor 109


Share Breakdown of Unit Sales by Device Type 109



Market Worldwide 110



Table 40: Asia-Pacific Mobile Handset Market by Operating

System (2009 & 2010): Market Share Breakdown of Volume Sales

for Android, Symbian, RIM, Apple iOS, Windows and Others 111

Nokia – A Long-Standing Leader in Asia- Pacific Smartphone Market 111

Table 41: Asia Pacific Smartphone Handset Market (Q1 2009):

Market Share Breakdown of Volume Sales for Nokia, HTC, Apple,

Motorola, RIM and Others 112


An Overview of the Indian Telecommunications Market 112


India Asia

Telecom Equipment Manufacturing Domain Strong with

International Players 113

Indian Notebook Market 113

Notebook Sales Record Significant Increase in Recent Years 113


Unit Sales in Thousands for Third Quarter of Respective

Years 113

Consumer Segment witnesses Largest Growth 114

Sony Eyes Further Share Acquisition in the Indian Notebook

Market 114

Indian Tablet PC Market 114

Competition Heats Up in the Indian Tablet PC Market 114



Chinese Smart phone Market 115


Share Breakdown of Revenues by Vendor 115


Share Breakdown by Operating System 116


Southeast Asia

Portable Computers Follow the Track 116

Korea Witnesses Robust Increase in Smartphone Users 116


Latin America

Competition Intensifies in Latin American Smartphone Market 118

Table 45: Latin American Smartphone Market by Operating

System (2009): Percentage Breakdown of Volume Shipments for

Symbian, Blackberry, and Others 119

Latin America


Middle East


To order this report:

Phones and PDA Industry : Global Handheld Computing Devices Industry

Market Research Report

Industry Analysis and Insights

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