LONDON January 18, 2011
– Integrated Facebook Application Collects Feedback Within the Social Networking Site to Maximize Consumer Engagement, Insights
With Social Insight Connect, marketing and digital teams move beyond social media monitoring to create a private feedback channel within the Facebook environment – to better understand consumer needs and preferences, test and innovate new products, and extend marketing reach from an at-the-ready audience. Participating Facebook fans provide their feedback, engage in interactive forums, get alerts for new projects, and even redeem any reward points without ever leaving the social networking site.
Additionally, market researchers who are already doing research – whether ad hoc, through a panel or community – can now easily incorporate the Facebook channel to broaden reach, get faster and higher response rates, and engage with individuals "at home" in their Facebook accounts.
"Social media plays a growing role in today’s communications between brands and customers. We are committed to bringing the two worlds of research and social media together where it makes sense for our clients, and as a matter of convenience and engagement for participants," Graef summarizes.
February 24th, 2011 2pm 7pm GMT http://bit.ly/SINCweb
January 11, 2011 http://bit.ly/MROCreport
Globalpark provides panel community and survey software that enables organizations to manage what matters across the enterprise. By capturing feedback and tracking behaviour of customers, employees and partners, they gain insights that drive better business decisions. By identifying and empowering influential advocates, they build reputation and extend reach.
Warner Music Germany Austria http://www.globalpark.com