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GM Reports First Annual Profit Since 2004; TrueCar.com Analyzes Data

SANTA MONICA, Calif. Feb. 24, 2011 TrueCar.com

http://photos.prnewswire.com/prnh/20110210/LA46033LOGO

$34,149 $31,906 $3,397 $3,587

Jesse Toprak

General
Motors

Unit
Sales

Market
Share

Average
Transaction
Price

Average
Incentive
Per Unit

Fleet Sales
Percentage

Days In
Inventory

2009

2,063,069

19.8%

$31,906

$3,587

24.5%

94

2010

2,211,091

19.1%

$34,149

$3,397

28.7%

60

Year Over Year (2010 vs. 2009)

7.2%

-0.7%

7.0%

-5.3%

General
Motors (Four
Remaining
Brands Only:
Buick,
Chrysler,
Chevrolet, GMC)

Unit Sales

Market
Share

Days In
Inventory

Average
Transaction
Price

Average
Incentive
Per Unit

Full Year 2009

1,803,063

17.3%

94

$31,545

$3,584

Full Year 2010

2,199,399

19.0%

60

$32,735

$3,392

Year Over Year (2010 vs. 2009)

22.0%

1.7%

3.8%

-5.4%

Industry

Unit Sales

Days In
Inventory

Average
Transaction
Price

Average
Incentive
Per Unit

Fleet Sales
Percentage

Full Year 2009

10,424,800

62

$27,707

$2,770

17.0%

Full Year 2010

11,583,045

49

$29,182

$2,722

20.3%

Year Over Year (2010 vs. 2009)

11.1%

5.3%

-1.7%

"The sky is the limit for GM after becoming profitable at this low of a sales pace," added Toprak.

Among the brands, Buick, Cadillac, Chevrolet and GMC all saw their unit sales increase by double digit percentages while incentive spending also decreased for each brand for 2010. Only Cadillac saw a decrease in transaction price in 2010 compared to 2009.

Buick

Unit Sales

Market
Share

Days In
Inventory

Average
Transaction
Price

Average
Incentive
Per Unit

Average
Age of
Buyers

Full Year 2009

102,306

1.0%

81

$34,395

$3,712

62

Full Year 2010

155,389

1.3%

39

$36,512

$3,093

61

Year Over Year (2010 vs 2009)

51.9%

0.3%

6.2%

-16.7%

Cadillac

Unit Sales

Market
Share

Days In
Inventory

Average
Transaction
Price

Average
Incentive
Per Unit

Average
Age of
Buyers

Full Year 2009

109,092

1.1%

87

$49,017

$5,217

57

Full Year 2010

146,925

1.3%

47

$48,212

$4,580

57

Year Over Year (2010 vs 2009)

34.7%

0.2%

-1.6%

-12.2%

Chevrolet

Unit Sales

Market
Share

Days In
Inventory

Average
Transaction
Price

Average
Incentive
Per Unit

Average
Age of
Buyers

Full Year 2009

1,338,612

12.8%

98

$28,886

$3,326

52

Full Year 2010

1,563,881

13.5%

67

$29,908

$3,237

51

Year Over Year (2010 vs 2009)

16.8%

0.7%

3.5%

-2.7%

GMC

Unit Sales

Market
Share

Days In
Inventory

Average
Transaction
Price

Average
Incentive
Per Unit

Average
Age of
Buyers

Full Year 2009

253,053

2.5%

81

$36,924

$4,193

49

Full Year 2010

333,204

2.9%

46

$37,416

$3,732

50

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