IRVINE, Calif. MILWAUKEE Jan. 31, 2011
The two organizations have worked together on numerous client projects in the last 18 months, and have now expanded their relationship to provide GMR with access to BAT’s cutting-edge technology and proprietary platform data, as well as a range of celebrity endorsement and advertising offerings.
The partnership will give GMR full access to BAT’s clearance services including its real-time analytics engine, which provides detailed, daily analysis and activation opportunities on more than 45,000 celebrities, including athletes and recording artists. GMR also has access to BAT’s new technologies in the social, mobile and digital application-based products space, including BAT’s most recent releases, Fantapper and @BAT. The two partners are actively creating additional opportunities to drive consumer engagement in 2011.
About GMR Marketing
About Brand Affinity Technologies, Inc. (BAT)
SOURCE Brand Affinity Technologies, Inc.