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Going Beyond Green: Experts Urge Corporations to Adopt Sustainability as Core Operating Principle or Risk Obsolescence

NEW YORK Jan. 18, 2011

"Although many companies are now advancing aggressively on sustainability, some continue to view the topic as a troublesome compliance requirement or philanthropic excess," according to Christoph Lueneburger, leader of the global Sustainability Practice at Egon Zehnder International. "Those who fail to recognize that sustainability initiatives can raise a company’s productivity, efficiency, business reputation and shareholder value will lose ground to their competitors," he added.

here http://www.egonzehnder.com/us/practices/functionalpractices/sustainability/thoughtleadership/article/id/17500285

Companies that have managed to make dialogue about sustainability vibrant at every level of the organization discovered that having the right talent is key to their success.  "Going green is important but sustainability also includes human capital and what types of leaders are needed to be prepared for the challenges of tomorrow because that is ultimately what it means to be sustainable," Lueneburger added.  "In addition, companies that have built sustainability into their DNA and brand find it far easier to attract and retain the best young talent entering the work force.  This is a value that resonates deeply with the next generation of leaders."

Europe

In the early phase, executives need to make the case for change, so collaboration and influencing skills are essential, along with the ability to lead change.  Successful leaders in the intermediate phase must be results oriented and motivated by how to turn sustainability into a competitive advantage. The focus is on strategic orientation in the advanced phase, according to experts at Egon Zehnder.  Leaders in this phase must pursue long term investments and partnerships.

Global Sustainability Practice

Daniel Goleman Ecological Intelligence and Emotional Intelligence

Egon Zehnder International has uniquely robust methodology to measure leadership competencies that complement and transcend environmental expertise. Why is this important? Executives must leverage diverse strengths over time to both resolutely cultivate and effectively implement a sustainability strategy. The Global Sustainability Practice has developed the Sustainability Pulse Check, a diagnostic tool used with clients to assess the level of engagement across their organizations around sustainability.

The Sustainability Practice at Egon Zehnder works with companies to:

  • Pinpoint your company’s organizational readiness to pursue sustainability as a commercial theme
  • Map the untapped commercial potential and the leadership competencies essential to fulfilling your sustainability strategies – now and in the future
  • Benchmark your existing team against best-in-class
  • Develop your current leaders to excel at sustainability leadership
  • Attract external candidates who demonstrably possess the experience and competencies to create exceptional business value through sustainability.

www.egonzehnder.com/us/practices/functionalpractices/sustainability

About Egon Zehnder International

www.egonzehnder.com

SOURCE Egon Zehnder International

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