Social media has gone main stream in the business world as it boosts advertising and marketing productivity, and brings in real results. One question to consider is with social media playing a major role in the business, what sorts of threats does it pose for to the company and its managers and decision makers?
As executives seek out social media opportunities, they need to understand the potential threats that come with it. Furthermore, they must anticipate significant organizational and technological issues as the next-generation social media methods make their way into the workplace.
The Knowledge Group is producing a live webcast which will explore the issues and concerns surrounding the social media trend and will provide valuable information and analysis in a two-hour webcast. The core issues to be addressed are:
– Introduction: What is Social Media Marketing?
– Testimonial and Endorsement Guides and WOMMA
– Sweeps, Contests and 3rd Party Platform Rules
– UGC, IP Issues
– UGC, Other Liability Issues
– Other Issues (Can Spam, TCPA, Privacy, Kid's)
– Social Media Policy
– Conclusion: Integrating Compliance into the Campaign and Providing the Client with Meaningful Deliverables and ROI reporting
About Gonzalo E. Mon
Gonzalo Mon is a partner in Kelley Drye & Warren’s Advertising and Promotions law practice groups. He counsels clients on what they can say in ads and represents clients in advertising disputes. Increasingly as companies use new technologies to promote their brands, Gonzalo helps clients identify potential legal issues and develop strategies for executing promotions on social media platforms, mobile marketing campaigns, and other new media advertising initiatives. Gonzalo was recently selected as DC Advertising Lawyer of the Year and recommended in the US Legal 500 for his work in the Marketing and Advertising area.
About Kelley Drye & Warren LLP
Kelley Drye was founded in 1836. Today the Firm has more than 350 lawyers and other professionals throughout offices in New York, New York; Washington, D.C.; Los Angeles, California; Chicago, Illinois; Stamford, Connecticut and Parsippany, New Jersey. Outside of the U.S., the firm has an office in Brussels, Belgium, and an affiliate relationship with an independent law firm in Mumbai, India, Wakhariya & Wakhariya. In more than 30 practice areas, Kelley Drye attorneys provide exceptional, cost-effective legal counsel that helps clients achieve their business goals. Learn more at www.kelleydrye.com.
About The Knowledge Group, LLC/The Knowledge Congress Live Webcast Series
The Knowledge Congress is a series of live webcasts produced by The Knowledge Group, LLC, which examine trends, regulatory, and technology changes across a variety of industries. Its mission is to produce unbiased, objective, and educational live webcasts that examine industry trends and regulatory changes from a variety of different perspectives. The goal is to deliver a unique multilevel analysis of an important issue affecting business in a highly focused format.
For further details, please visit the organization’s website: www.knowledgecongress.org.
The Knowledge Congress
Thomas LaPointe, Jr., Executive Director
Contact via Email
Therese Lumbao, Director
Account Management & Member Services
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