SAN FRANCISCO Feb. 14, 2011 Barbara Lippert Adweek
"The worlds of journalism, media, entertainment and advertising have been converging for a while," says Lippert. "And Jeff and Rich were the first to create the position of curator of pop culture at an advertising agency. This is the perfect time for the agency to move into the areas of content creation and aggregation. I’m excited about bringing my experience in journalism and television to the much larger playing field of Goodby, Silverstein & Partners. I intend to work both inside the agency and with clients to see what we can cook up."
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SOURCE Goodby, Silverstein & Partners