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Google Acquires G.CO to Launch Official Shortcut for Google Products and Services; 500 Startups to Rebrand Web Address from to 500.CO

California July 18, 2011

Today .CO Internet S.A.S. announced that Google has acquired the domain name G.CO and will use the URL to more easily connect, communicate and engage with customers by launching an official shortcut for Google’s products and services.  The Registry also announced that well-known Silicon Valley Seed Fund and Incubator, 500 Startups, will be rebranding its web address from to 500.CO.

July 20 th

Google Blog Gary Briggs

Increasingly considered to be a strategic digital asset by brands seeking to attract and engage consumers online, Briggs noted that "[i]n the world of URLs, bigger is not always better," and that "the shorter a URL, the easier it is to share and remember."  

Juan Diego Calle

announced today Dave McClure

".CO is quickly becoming the hot new geek TLD in Silicon Valley," said McClure, in a blog post today on the 500 Startups blog.  "At 500 Startups we focus on doing things faster, making cycle time shorter, and simplifying brand – we know no one will care about your product if it’s not fast, easy-to-use, and memorable. We want to OWN the brand 500, and 500.CO helps us get there."  

Lori Anne Wardi

"With .CO, startups can launch businesses and brands on a short, cool, credible domain name — without having to shell out a million bucks to do it," says McClure. "That’s why we recommend .CO to companies in our portfolio, and why is moving to 500.CO."

About .CO Internet S.A.S.

SOURCE .CO Internet S.A.S

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