ATLANTA July 20, 2011 Sterling Ledet
Sterling Ledet http://www.SterlingLedet.com
While it’s still too early to open an account for your business or organization, the facts are people do business with people.
"Many business people who are taking a ‘wait and see attitude’ before opening their personal account could fall behind. While that approach is prudent when it comes to your corporate brand, it’s already the right time for people to open their own personal account as an individual and start learning how this technology will rapidly be impacting the business environment," he said.
"It’s wise to start using it professionally among your business and personal network now, so when you launch your brand, you’ll be up to speed. Using new communication tools effectively requires learning new skills, and the best way to gain these skills is through hands-on application and practice," he said.
"One thing that’s great about Google+ is the flexibility. You can post a message publicly, so Google+ acts somewhat like a rapid-fire public blog with a much larger audience than most blogs. If you choose one of your circles or extended circles, it’s more like Twitter. If you address it to a specific circle, it can function somewhat like a newsletter. It truly changes the way you communicate," he said.
To understand why now’s the time to get started learning about Google+, Ledet points out:
- Business pages are coming soon.
- Google+ activity will affect search engine rankings.
- Hangouts have immediate business value.
- It’s an appropriate and professional way to engage with your clients. The Google Brand is sound and has high credibility.
- Google+ is destined to become a new backbone for communications on the Internet. It makes advanced business functionality available at massive scale.
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"Reporters may need help understanding what Google+ is and how it impacts their audiences. As a recognized authorized Adobe, Apple and Google training company, our firm has helped clients become more effective in marketing and communications across multiple media. I can provide reporters with clear explanations of even difficult questions, without getting lost in technical details or jargon," he said. "I can offer rock-solid advice for audiences that want to learn how to use social media effectively. My particular focus is professional business audiences that want to learn how to incorporate Google+ as one component in their marketing and advertising strategy."
Reporters can ask such questions as:
1. What is Google+ and why is it so important?
2. I’m on Facebook and Twitter, why do I need another social network?
3. Will Google search engine give me greater visibility if I am on Google+?
4. What are Google+ Circles and how will they help me?
5. Is Google+ difficult to use?
6. How should I go about getting started with Google+ the right way? What common mistakes should I avoid?
7. What kind of results should I expect from a Google+ business initiative?
8. How can I make sure a marketing company or consultant steers me the right way when it comes to implementing Google+?