the United States
Since the Google Display Network reportedly reaches nine of every 10 U.S. Hispanics, Acceller created a powerful display strategy with contextual targeting and remarketing. They also used geo-targeting to focus media investment in top Hispanic DMAs.
This campaign’s success was in part due to Acceller’s success in the mobile market. Google reports that Hispanics are 32-percent more likely to have a smartphone than the general population, and 93 percent of U.S. Hispanics use mobile phones regularly. They are also 87-percent more likely to own a tablet than the general population. Acceller ran a holistic mobile strategy, using Google Ad Solution’s Call Metrics to track performance, to tap into this previously untended to market.
Acceller’s innovative ecommerce platform powers consumer portals, including the Digital Landing resource for TV, Internet and related services, an XFINITY services locator, and an AT&T site for the latest U-Verse offers.
SOURCE Acceller, Inc.