New York: To help users in getting content from television and the web, Google and U.S. satellite TV operator Dish Network are testing a television programming search service.
The report published in The Wall Street Journal said that the service, which runs on TV set-top boxes containing Google software, allows users to find shows on the satellite TV service as well as video from websites like YouTube. It also allows users to personalize the line-up of shows.
With this step, Google e3ntered into a group of companies, which have been trying for years to marry the web and TV and their business models – from rivals Microsoft and Apple to the makers of TV and set-top boxes.
Besides Dish Network, Google is also in touch with a range of other television service providers and hardware makers, prodding them to use its Android-based technologies to offer a broader range of programming, a more personal experience and ads.