Bangalore: To take on Nokia, which has a market share of 55.9 percent in the handset market in India; Google plans to redesign its Nexus One mobile handset for the Indian consumers. Also, the handset is likely to be a simplified cousin of the one that was launched in U.S. in January and will be priced more economically.
Experts wonder that if this stripping down of features is strictly necessary. They say there is a market for high end smartphones in India too. Google might want to appeal to the majority of the 500 million mobile users in India who use low end handsets, but it need not have to adopt such an either-or strategy.
Currently, Nexus One has a five megapixel camera with LED flash, which can be trimmed. Since Google believes that India is still not a smartphone friendly country, they might do away with Wi-Fi and HSDPA, HSUPA. So power requirements come down drastically, and battery type might change.
The company plans to launch new designed mobile in India sometime in the fourth quarter of 2010.