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Gracenote & Omnifone Technology Power the Back-end of Sony’s ‘Music Unlimited powered by Qriocity™’

CANNES, France Jan. 25, 2011 MIDEM Conference

Omnifone provided its award-winning platform services to develop and deliver the Cloud-based service for "Music Unlimited powered by Qriocity" across a range of device platforms and also licensed the service with rights holders around the world, providing a global catalogue of over six million tracks for subscribers to enjoy.

Rob Lewis

Gracenote’s music identification and discovery technologies and Global Media Database create a rich experience for "Music Unlimited powered by Qriocity" subscribers, letting them enjoy their existing digital music collection and discover new artists and albums within Sony’s service.

Using Gracenote’s MusicID® advanced audio fingerprinting technology, the service’s unique "Music Sync" capabilities lets subscribers sync their existing songs on their PC into the "Music Unlimited powered by Qriocity" service, allowing them to access and enjoy music they already own on Sony network connected devices— BRAVIA® TV, Blu-ray Disc™ player, Blu-ray Disc Home Theater system, PlayStation®3 computer entertainment system as well as VAIO and other personal computers.  

Once the subscriber’s collection is mirrored in the catalogue, Gracenote’s Global Media Database and Discover™ technology, enables "Music Unlimited powered by Qriocity" subscribers to explore and discover new music based on their unique tastes and listening habits. Gracenote’s recommendation and discovery technologies are powered through the relational mapping of a track’s sonic attributes in the Gracenote Global Media Database.  This relational data, which includes rich proprietary artist and track attributes, is then used to generate highly targeted music recommendations.

Craig Palmer

Gracenote’s database, which provides the backbone for some of the most popular music solutions today, is the largest and most comprehensive music database in the world featuring music and video metadata and licensed cover art images.  With more than 100 million tracks and eight million albums, the database processes more than 5.5 billion queries per month and serves more than 250 million users in more than 200 countries and territories.

Gracenote and Omnifone have been in a partnership for more than two years to provide a solution for easy integration of a consumer’s personal music collection with Omnifone’s unlimited music subscription service and seamless synchronization of both across a consumer’s personal devices – from mobile phones to desktop PCs, to home entertainment systems and in-car stereos. 

Ireland France Italy Germany Spain Australia Canada New Zealand

G racenote at MIDEM

Veronica Skelton [email protected]

A bout Gracenote

Emeryville, California www.gracenote.com

Gracenote and MusicID are registered trademarks and Gracenote Global Media Database and Discover are trademarks of Gracenote, Inc. All other names are trademarks and/or registered trademarks of their respective owners.

About Omnifone

Omnifone is the world’s leading independent provider of Cloud-based unlimited music services for consumer electronics vendors, ISPs, automotive and mobile companies including the likes of Sony, HP, Sony Ericsson, Vodafone, Hutchison who are rolling out Omnifone’s multi-award winning unlimited music services globally.

MusicStation®, Omnifone’s multi-award winning Cloud-based unlimited music platform is utilized by partners in 21 countries worldwide, enabling legitimate unlimited music access direct-to-device across a wide range of in-home, in-car, mobile and PC device platforms, tailored specifically to partner requirements.

London Asia Pacific www.omnifone.com

F or More Information Contact:

V eronica Skelton

C oncept Communications for Gracenote

4 15.342.3435

[email protected]

G raham McKenna

D irector of Marketing Communications, Gracenote

5 10.428.7288

[email protected]

Tim Hadley

Director, Corporate Communications, Omnifone

+447976410001

[email protected]

SOURCE Gracenote; Omnifone

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