Latest News Selects Kount Inc. to Provide Fraud Protection for its MyGiftWand Service

“Companies are looking for maximum protection from fraud and other associated risks for both themselves and their customers. Kount was developed to help businesses working in card-not-present environments avoid the damage fraudsters can cause such as lost product, wasted time and operational expense while confidently growing sales,” said Kount COO Steve Rouse.

“In the end, our job is to enable a social gifting process that gets eGift Cards to the customer and the customer to the store”, said Roye. “Kount provides a level of service that allows fraud protection to occur seamlessly and without impact on the end user experience allowing us to concentrate on what we do best – unlocking the potential of commerce in social and mobile spaces by providing a great end-user experience and great service to our retailer customers.”

MyGiftWand allows retailers to make promotional eGift Cards available to Facebook users based on the age, gender and location of the recipient in a true friend-to-friend marketing environment. The service can be used by retailers to reach completely new groups of customers or as a tool for brands to monetize prior social investments by activating a powerful social chain reaction through their own fan base. Because retailers only pay a fee for the service when the recipient comes to the store and uses the eGift Card it is a true Cost-Per-Acquisition model.

Retailers interested in learning how can help them accomplish their social and mobile commerce goals can visit

About develops innovative social and mobile technologies designed to revolutionize the act of gift giving. Our offerings create a fun and social experience for consumers while helping retailers unlock the viral potential of gift giving in social spaces. Founded in 2011 by a group of proven tech entrepreneurs, is based in New York. Visit MyGiftWand at

About Kount

Kount delivers an all-in-one fraud and risk management platform for companies working in card-not-present environments looking to simplify their fraud/risk operations while dramatically improving bottom line results. Kount provides a single, turnkey fraud solution that is easy-to-implement and easy-to-use. Kount’s proprietary technology has reviewed hundreds of millions of transactions and provides maximum protection for some of the world’s best-known brands. Kount’s solution is feature rich and technology proven. For more information about Kount, please visit

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