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GuestCentric partners with The Hotels Network to empower conversion in direct booking solutions

GuestCentric introduces hoteliers an innovative tool that incentives conversion by providing live prices from OTAs on their websites

New York, USA (PRWEB) December 14, 2016

GuestCentric Systems, the premier Software as a Service (SaaS) provider for the independent hotel industry, has announced today that it has partnered with The Hotels Network, a technology company that helps hotels to increase direct bookings.

This partnership will empower GuestCentric hoteliers with a stunning innovative tool that will help them to compete with OTAs and increase direct conversion on their official website. This incredible innovative widget will be displayed with a price comparison that sits on top of GuestCentric’s booking engine and compares the direct price with live OTA prices.

GuestCentric has been working with thousands of hotels around the world, ranging from large chains to smaller independent properties, managing and increasing their revenue: “We are always looking for innovative technological solutions that can enhance the online booking process decision”, said Pedro Colaco CEO of GuestCentric. “We believe that this powerful easy-to-use solution will empower once more our hoteliers worldwide and help them to increase direct bookings”, concluded Pedro Colaco.

The Hotels Network has brought together a great team with deep expertise in hospitality, product design and consumer marketing: “Teaming up with GuestCentric will allows us to learn with the best leader in innovation and technology. The extensive digital marketing tools offered by GuestCentric are a perfect match to our suite of direct booking solutions where conversion is really the key element”, said Juanjo Rodríguez, CEO of The Hotels Network.

Focused on optimizing digital revenue and online distribution for hotels for the foreseeable future, GuestCentric is an award-winning leader in both design and innovation, recognized with over 150 international awards. Its innovative digital marketing software focuses on revenue generation with simplicity and ease of use, providing all features needed for hotel digital marketing success: sales-oriented and responsive websites, user-friendly booking engine mobile-optimized for hundreds of devices, a channel manager with access to over 400 integrations, social marketing, SEO optimization and extensive reporting and analytics.

Hoteliers will benefit full coverage of all the data gathered: by enticing clients and reducing friction on the hotel’s site, this innovative feature improve the booking experience, boost conversion and brings transparency to both guests and hotels.

About GuestCentric

GuestCentric is a leading provider of cloud-based digital marketing software that helps hoteliers protect their brands, drive bookings and connect to their customers on all digital platforms. ‘GuestCentric’s all-in-one platform provides hoteliers with award-winning responsive websites for mobile, tablets and desktops; a user-friendly booking engine; a social marketing module to publish deals on Facebook, Twitter and other social networks; and a channel manager to offer rooms on Booking, Expedia, TripAdvisor and hundreds of other channels.

GuestCentric has operations in New York, San Diego, London, Barcelona and Lisbon and is a proud partner of hotels that are part of collections like Design Hotels, Small Luxury Hotels, Leading Hotels of the World and Relais & Chateaux.

For more information, please visit

About The Hotels Network

The Hotels Network’s purpose is to provide hotels with the tools they need to compete for customers online. The Hotels Network helps hotels in 2 areas: Conversion, by improving the sales funnel and increasing direct bookings on the hotel’s website, and Retargeting & Personalization: bringing back visitors who don’t convert, then personalizing the website for users that come back.

Based in San Francisco and Barcelona, The Hotels Network works with hotels in 32 countries and its products integrate seamlessly in any website, solving the complexity with a smart design that requires no training and no additional work from the hotelier.

For more information, please visit

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