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Hallmark’s New Brand Campaign: It’s NOT What You Might Expect

KANSAS CITY, Mo. Feb. 9, 2011 Hallmark any Life is a Special Occasion

Lisa Macpherson any

Life is a Special Occasion Recordable Storybooks Personalized Greetings Personalized Plates Interactive Story Buddies

Life is a Special Occasion

Life is a Special Occasion

Life is a Special Occasion

Jeanie Caggiano

January 31 television ads Hallmark Recordable Storybooks

"These ‘not’ statements highlight moments that are in danger of being lost in the blur of life," said Caggiano. "Our creative elements reveal how a Hallmark product can be the catalyst to capture that special moment before it’s lost."

television print Life is a Special Occasion BlissDom Conference VisibleMash

Kim Borchert Prairie Mama Life is a Special Occasion

Life is a Special Occasion Hallmark.com

About Hallmark Cards, Inc.

Hallmark.com Kansas City, Mo. http://corporate.hallmark.com

Contacts:

Amy Smith (For Interview Requests)

Eileen Gaffen

Fleishman-Hillard

Hallmark Cards, Inc.

(816) 512-2443

(816) 274-4673

[email protected]

[email protected]

http://newsroom.hallmark.com

SOURCE Hallmark Cards, Inc.

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