NEW YORK MELBOURNE, Fla. Feb. 23, 2011 the United States
New York Los Angeles Chicago
Thomas L. Harrison
7-Eleven TV delivers programming and promotional advertising tailored to specific markets, customer segments and day parts. Harris DOOH software provides the scheduling flexibility for network programming to be divided into multiple day parts, making it possible to promote specific items at times most relevant to customers. To maximize viewing, each store features two strategically placed LCD high-definition TV monitors and directional audio to attract consumers, and display promotions and products that shoppers can take advantage of in-store.
Harris is building 7-Eleven TV around its InfoCaster DOOH software, which provides content creation, network management and media player monitoring with flexible proof-of-play reporting, and its Punctuate DOOH business management software for content scheduling and campaign management to facilitate advertising and scheduled distribution tuned to specific demographics, geographies, and day parts. The Harris DOOH software can manage 40,000 playlists, national and local ads, and all the software supporting transactions on a network.
Dallas, Texas Melbourne, Florida Orlando, Florida
In broadcast communications, Harris offers products, systems and services that provide interoperable workflow solutions for broadcast, cable, satellite and out-of-home networks. The Harris ONE™ solution brings together highly integrated and cost-effective products that enable advanced media workflows for emerging content delivery business models.
About Digital Display Networks
About Harris Corporation
Melbourne, Florida $5 billion assured communications www.harris.com
This press release contains forward-looking statements that reflect management’s current expectations, assumptions and estimates of future performance and economic conditions. Such statements are made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The company cautions investors that any forward-looking statements are subject to risks and uncertainties that may cause actual results and future trends to differ materially from those matters expressed in or implied by such forward-looking statements. Statements about the expected value of the program to Harris are forward-looking and involve risks and uncertainties. Harris disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.
SOURCE Harris Corporation