SAN FRANCISCO Feb. 3, 2011 please see separate Hearsay Social product release
Unprecedented Customer Engagement and Loyalty
Last year, State Farm noticed a growing number of their nearly 18,000 independent agents were beginning to interact with customers and prospects on social networking sites such as Facebook, LinkedIn and Twitter. Recognizing the need to both address compliance risk and tap into the tremendous marketing opportunity on social media, State Farm has deployed Hearsay Social to thousands of agents, requiring that any agent who wishes to be on social networking sites use Hearsay Social to access these sites.
Results include achieving full compliance with FINRA 10-06 and other federal regulations, and the ability to enforce good corporate governance. Agents benefit from corporate-approved content suggestions and branded tabs which they can one-click post to their social network profiles, as well as rich social customer relationship management (CRM) functionality to track real-time customer conversations, activities and life events appearing on Facebook, LinkedIn or Twitter.
About Hearsay Corporation
Hearsay provides the first comprehensive social media platform for businesses with local branches and representatives. Hearsay Social helps these "corporate/local" organizations centrally measure, manage, and deploy content, compliance, monitoring and analytics across brand and local social media presences including Facebook Pages and Profiles, LinkedIn profiles and Twitter accounts.
Steve Garrity Clara Shih New York Times The Facebook Era: Tapping Online Social Networks to Market, Sell and Innovate, How to Make Money Marketing Your Business With Facebook Financial Times
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SOURCE Hearsay Corporation