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Hendrick Automotive Group Selects Contact Management from Reynolds as Single CRM Solution for All Hendrick Dealerships

DAYTON, Ohio Feb. 10, 2011

CRM solution for dealers Ron Lamb ERA DMS

By implementing Contact Management as the single CRM tool for all Hendrick dealerships, Hendrick personnel will be able to handle follow-up activities for prospects, sold customers, and service customers all from one tool. This will help the Hendrick organization standardize customer follow-up and CRM processes in every store. It also will eliminate the need for Hendrick personnel to enter duplicate customer information into multiple, separate CRM solutions and the ERA DMS.

Lamb concluded: "The Hendrick name is one of the most respected in automotive, and it’s a privilege for us to work as their business partner. They continue to set the standards for success, whether it’s consecutive Sprint Cup championships in racing or business performance in their dealerships. With a number of Reynolds solutions designated as a corporate standard across the Hendrick Automotive Group, we’re enthusiastic about what’s ahead and the results we can help their dealerships deliver – continuing that standard of success."  

About Hendrick Automotive Group

the United States Charlotte, N.C. California www.HendrickAuto.com

About The Reynolds and Reynolds Company

Dayton, Ohio College Station, Texas Celina, Ohio www.reyrey.com

SOURCE The Reynolds and Reynolds Company

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