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HomeAway Rolls Out ‘The World’s Most Customizable Commercial Ever’ as Part of Campaign Premiering During Super Bowl XLV

AUSTIN, Texas Jan. 31, 2011 HomeAway Feb. 6, 2011

"Why hotel when you can HomeAway?

In the 30-second spot, a family is seen in a "hotel room simulator," where they suffer from "limited space syndrome" and struggle to get comfortable in the cramped quarters.  Then, in a humorous chain reaction, a "test baby" – similar to a crash dummy – is accidentally launched into the air where it ultimately smushes up against the glass of the hotel room simulator before sliding slowly to the floor.

Brian Sharples real

The World’s Most Customizable Commercial Ever

fully customizable experience

“We’ve taken personalization to a whole new level with this campaign,” says Sharples.  “Travelers can have fun starring in the commercial, and vacation rental owners can feature their properties in the ad to send to friends, past guests and potential renters as a fun way to showcase their homes.”

Additional components of the new marketing campaign include:

  • Online Advertising

The new campaign Austin, Texas Ministry of Detourism

About HomeAway, Inc.

Austin, Texas the United States United Kingdom Germany France Spain Brazil

In addition, HomeAway operates, the most comprehensive global site for finding bed-and-breakfast properties, providing travelers with another source for unique lodging alternatives to chain hotels. For more information about HomeAway, please visit .


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