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HomeSphere’s LeadPlus Technology Generates Millions in B2B Construction Leads

LAKEWOOD, Colo. April 26, 2012 HomeSphere, Inc. B2B lead generation

Glenn M. Renner

All of HomeSphere’s building product manufacturer (BPM) customers are taking advantage of LeadPlus, the most significant feature release to its BRI 2.0 platform, launched in late 2011. LeadPlus is the only B2B lead generation platform for the residential construction industry focused on providing sales-ready leads to BPMs. The digital tool helps customers generate and track new leads through each stage of the sales cycle while also tracking conversions and revenue, ultimately improving sales force effectiveness and ROI.

$27 million $11 million $125 million

James H. Waldrop

the United States

ClimateMaster Icynene Inc. Stanley Black & Decker, Inc. Watts Water Technologies

"Our strong first quarter indicates that BRI 2.0 satisfies a previously unmet demand for digital marketing and lead generation tools among the residential construction industry," said Renner. "Most importantly, we are creating value for our customers’ brands by marketing their products to our builder members which ultimately drives increases in revenue."


SOURCE HomeSphere, Inc.

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