Glenn M. Renner
All of HomeSphere’s building product manufacturer (BPM) customers are taking advantage of LeadPlus, the most significant feature release to its BRI 2.0 platform, launched in late 2011. LeadPlus is the only B2B lead generation platform for the residential construction industry focused on providing sales-ready leads to BPMs. The digital tool helps customers generate and track new leads through each stage of the sales cycle while also tracking conversions and revenue, ultimately improving sales force effectiveness and ROI.
$27 million $11 million $125 million
James H. Waldrop
the United States
"Our strong first quarter indicates that BRI 2.0 satisfies a previously unmet demand for digital marketing and lead generation tools among the residential construction industry," said Renner. "Most importantly, we are creating value for our customers’ brands by marketing their products to our builder members which ultimately drives increases in revenue."
SOURCE HomeSphere, Inc.