The HoneyLizer is the only Best-Fit optimization platform that leverages social and behavioral user attributes. By running its predictive algorithms in real-time HoneyLizer identifies complex and non-trivial correlations between users’ data and conversion patterns. HoneyLizer then, automatically, serves each user the Best-Fit options they are more likely to convert on. Even while in predictive mode HoneyLizer never stops learning and upgrading the user base social and behavioral data DNAs signatures. The result is an immediate and persistent uplift in performance and a rapid return on investment.
About Bees and Pollen:
Founded on the conviction that intelligent use of user data, while maintaining utmost user privacy is critical for success in social games and apps, Bees & Pollen is the first social data optimization company to reach market and implement HoneyLizer with major customers. It is the only company supporting automatic real-time Best-Fit optimization, a technology going far and beyond A/B testing and user segmentation technologies. Bees and Pollen originally introduced the HoneyLizer at Demo Fall 2011.
For more information about Best-Fit Optimization technology see http://beesandpollen.com/TheHoneyLizer.aspx
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