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House of Fraser Launches Barbour Online

LONDON Feb. 17, 2011

Ted Baker Ralph Lauren

Barbour

The Country Gent look – inspired by dog walkers, shooting parties and old fashioned country gentry – has made a major comeback in the men’s casual wear market. House of Fraser saw a high demand for wax and quilted jackets on its website.

Following in the very practical footsteps of Hunter Wellingtons, classic Barbour jackets appeal to today’s shoppers so much because they are tried and tested, excellent quality and will last a lifetime.

A true heritage brand, Barbour is over 100 years old and a 4th generation family business. Its clothing is designed with people who love the country firmly in mind and offers the pieces perfect for country pursuits. The brand still holds true to its original core values of heritage, attention to detail, durability and fit-for-purpose clothing.

Barbour is most famous for its waxed cotton jackets, which have been in demand since the company launched and were put to the test in the early days by sailors, fishermen and dock and shipyard workers.

men’s jeans

About House of Fraser

Ireland November 2006 1.25bn pounds Sterling

House of Fraser media contact:

Amy Jayne Rountree

Social Media and Online PR manager

House of Fraser

27 Baker Street

London

W1U 8AH

+44 (0) 207 003 4096

www.houseoffraser.co.uk

SOURCE House of Fraser

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