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How Can Social Media Help to Generate Leads?

SHEFFIELD, England April 25, 2012

Need help generating leads using social media? VOICE Marketing has outlined some useful tips to help make the most of Facebook, Twitter, and LinkedIn.

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Still not convinced? Well the facts certainly speak for themselves, as there are currently over 850 million Facebook users, 200 million Twitter users, and 100 million LinkedIn users. Although identifying your online market is one thing, generating solid leads is an entirely different proposition. Therefore utilising the business potential of social networks, especially Twitter, is vital.    

Quite simply, every person who follows you on Twitter is a potential customer. By gaining even a few hundred quality followers, you can increase the chances of generating new business contacts. Although this sounds easy enough, creating a strong Twitter and social media presence needs careful work.

The first thing to do is ensure that your biography line and photo project the correct image for your business. Early impressions are crucial, so it is important to inform your followers without giving them a sales pitch. The next step is to follow people within your target audience. This will enable your business to make some important connections, while increasing your chances of gathering new leads.    

Social media has become an important factor in creating a personality for your company. This can be particularly significant in the financial services industry where trust can be vital. By even allowing customers to see the faces of someone that they may be going into business with may make the difference when creating a new lead.

B2B lead generation

the VOICE Marketing website

Notes to Editor

Sheffield leads generation

SOURCE Voice Group

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