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HSBC to Broaden Connectivity Innovations With SAP and SWIFT

Germany Feb. 24, 2011 SAP AG

http://photos.prnewswire.com/prnh/20050310/SFTH009LOGO-a

Marcus Treacher

Companies today use many different system interfaces to manage electronic transactions between their banking partners’ and corporate suppliers’ systems as well as between their own ERP systems. Often based on a wide variety of protocols, proprietary standards and technologies, maintaining these point-to-point interfaces can be costly.

Alain Raes Europe Middle East Africa

The new HSBC Connect to SAP solution comprises the SAP® Bank Communication Management application and the SAP NetWeaver® technology platform, as well as a pre-configured SWIFT component for optimized access to the SWIFT network. To help ensure successful market adoption of this innovative solution planned for availability in the third quarter of 2011, HSBC and SAP have signed a global business collaboration agreement. This joint approach provides customers with a one-stop shop that addresses their full bank connectivity needs.

Building on the recent success of the early implementation of HSBC Connect to SAP, the solution’s design foresees using the bank communication management software to further streamline and automate communication among HSBC, its corporate customers and the SWIFT network for the delivery of corporate banking services — particularly for those customers that maintain banking relationships with multiple financial institutions in more than one region. The overall goal is to develop a fully integrated environment for financial processing, offering greater flexibility, richer information, reduced operational risk, streamlined onboarding, easier implementation of future services and lower costs.

Don Trotta

HSBC will develop and deploy connectivity products in consultation with the SAP Custom Development organization and SWIFT in three main phases: 1) payment and select treasury services; 2) trade finance and remaining treasury services; and 3) regulatory reporting services. The three parties plan to initially develop functionality for HSBC/SAP clients, with the goal of later expanding to broader markets as well.

HSBC’s Guide to Corporate Connectivity www.hsbcnet.com/integration Industries & Solutions Newsroom sap.com

HSBC Holdings plc

London Europe Asia-Pacific North America Latin America Middle East US$2,418 billion 30 June 2010

HSBC Global Transaction Banking

HSBC provides transaction banking services to corporations and financial institutions across the world. HSBC Global Transaction Banking (HSBC GTB) provides products, services and solutions to the clients of HSBC’s Global Banking and Markets and Commercial Banking businesses. HSBC GTB comprises Payments and Cash Management, Trade and Supply Chain, HSBC Securities Services and Wholesale distribution of Banknotes.

© Copyright HSBC Holdings plc 2011 – All rights reserved.

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About SWIFT

www.swift.com

About SAP

www.sap.com

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2011 SAP AG. All rights reserved.

Germany

@sapnews

For customers interested in learning more about SAP products:

Global Customer Center: +49 180 534-34-24

United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:

Soenke Moosmann, SAP, +49 (0)6227 7-40529, [email protected] , CET

SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EST; [email protected]

Katja Sauer, SWIFT Tel: + 32 2 655 3211, [email protected] , CET

Melissa Jobson, HSBC Media Relations Manager, [email protected] , +44 (0)20 7992 1558, GMT

Nick Pickles / Lucinda Devine, Consolidated PR, [email protected] , +44 (0)20 7781 2300, GMT

SOURCE SAP AG

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