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IAC’s Acquires OkCupid

NEW YORK Feb. 2, 2011 $50 million

Over the past 18 months, OkCupid has experienced substantial member growth by establishing a more casual, low-hurdle dating environment that has resonated with younger adults.  Unlike IAC’s other dating sites, OkCupid generates revenues primarily through advertising, and over the last year has been the fastest growing dating site in the advertising-based category.  

Greg Blatt

Sam Yagan

Sam Yagan New York

About IAC


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About OkCupid

Since its launch in 2004, OkCupid has combined great features with an engaged community to become the fastest growing advertising-based dating site.   The site also publishes the well-known social media blog, OkTrends, which is read by over one million people monthly.  OkCupid can be followed on Twitter: @okcupid.


IAC Corporate Communications

Leslie Cafferty

(212) 314-7326

[email protected]

Amy Canaday



Sam Yagan

[email protected]



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