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IBM Accelerates Business from Supply to Demand with New Cloud Offerings For Smarter Commerce

MADRID May 22, 2012 IBM

$100 billion

Building on these extensive capabilities, IBM is introducing IBM Commerce on Cloud, the industry’s first integrated enterprise class e-commerce solution in the cloud that spans marketing, selling and fulfillment. Designed to help chief marketing officers (CMOs) and e-commerce executives quickly set up and maintain an on-line storefront, it also helps companies of all sizes deploy the same customer digital buying experience as the most advanced retail brands in the world. 

IBM Commerce on Cloud is an integrated platform for generating customer interest and then offering, selling, transacting and fulfilling orders in the cloud. It offers companies the benefits of cloud economies, such as low up front capital investment, pay-for-use models, and instant and ongoing scalability, to businesses of all sizes. While purchase motivations are different for B2B and B2C companies, their sales and marketing programs are becoming virtually identical.

Craig Hayman

Smarter Commerce helps organizations that are struggling to meet the rising consumer demands brought upon by rapidly changing digital marketplace, automate their buying, marketing, selling and service processes. 

In addition to IBM Commerce on Cloud, IBM also has enhanced several of its on-cloud collaboration networks to accelerate collaboration and digital information sharing across demand and supply processes to offset the unpredictable nature of commerce. 

To improve retailer-consumer packaged goods collaboration and execution, IBM is introducing new pricing and trade promotion collaboration capabilities for DemandTec. This will allow a network of more than 15,000 members such as ConAgra Foods and PETCO to share information to improve merchandising and marketing plans, enabling better sales forecasts, lowering process inefficiencies and costs.

With the Digital Data Exchange partner program, IBM is allowing retailers and third party digital marketing providers to relay behavioral data to analyze and enhance specific processes and improve the customer experience. The program supports new categories for visitor experience management, digital marketing, retargeting, voice of the consumer surveys and search marketing. For example, a major financial services firm could extend their digital marketing ecosystem of tools and solutions within minutes instead of days or weeks by adding online surveys to better understand their site visitors or their retargeting capabilities for a second chance at converting prospects, among other benefits.

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Stronger supply chain collaboration brings a host of benefits. Via a secure connections to IBM B2B Cloud Services, Lenovo built a unified foundation to connect and collaborate with a broad ecosystem of customers and partners. This capability enabled the company to cut annual costs by improving freight and inventory management, reduce time to onboard a partner and increase visibility into complex supply chain relationships.

To join the conversation, follow hashtags #smartercommerce and #IBMSCGS

Media Contacts:
Julie Redard

[email protected]

Doug Fraim

[email protected]


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