With the volume of data in the world growing exponentially every year, the ability to quickly extract key insights from that data is critical. Today, nearly 95 percent of IBM analytics engagements with mid-sized organizations are driven by a network of analytics-focused IBM business partners that has grown to nearly 1,000 companies.
Signaling another growth opportunity for the IT industry, a recent IBM developerWorks survey of more than 2,000 IT professionals worldwide showed that 91 percent believe cloud computing will overtake on-premise computing as the primary way organizations acquire IT by 2015.
IBM provides its 120,000 business partners with the specific skills and resources they need to help them grow their businesses. With these new initiatives, IBM sharpens its focus on cloud computing and business analytics as two substantial opportunities where its partners can help customers transform into smarter businesses in 2011.
New Partner Cloud Computing Resources
$68.3 billion $148.8 billion IBM Cloud Computing Specialty
This new IBM business partner initiative creates a single program to develop the IT industry’s broadest ecosystem of companies working together to provide a wide range of cloud computing services and technologies for clients of all sizes and industries.
The IBM Cloud Computing Specialty will support five types of business partners that demonstrate their expertise and customer success in cloud computing:
- Cloud Application Providers
- Cloud Builders
- Cloud Infrastructure Providers
- Cloud Services Solution Providers
- Cloud Technology Providers
Members can gain access to a wide range of IBM cloud computing marketing and sales enablement resources to help them build, market and sell cloud computing solutions. These include an assigned IBM relationship manager to provide day-to-day support, confidential updates on the IBM cloud strategy and roadmap, business development funds to invest in marketing and events, invitations to IBM business development workshops, assessment tools to develop customized client recommendations for cloud strategies, and expanded use of LotusLive to more fully demonstrate how partner offerings use IBM cloud technology.
IBM business partners that meet the program requirements, such as passing two IBM cloud computing certification tests, providing a cloud offering that includes multiple IBM technologies, and demonstrating successful client implementations, are able to sell a broad range of IBM cloud computing offerings, receive priority cloud computing lead passing consideration, and opportunities to attend joint planning meetings with IBM sales teams.
New Partner Analytics Resources
As part of today’s news, IBM is helping its business partners support these clients by expanding access to advanced analytics technology and hands-on assistance to design, build, market and deliver new analytics offerings. In 2011, the IBM Innovation Centers in more than 30 countries worldwide will provide these capabilities to partners with client opportunities via new training courses focused on business analytics technologies.
IBM Media Relations